Is the $29,990 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $29,990 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in FL?

Based on 3,111 comparable listings in FL, the average asking price for a 2021-2025 Ford F-150 is $45,921, with prices ranging from $8,484 to $160,500.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in FL spend an average of 76 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Orlando, FL 32824. VIN: 1FTEX1EP3PKE09363. Mileage: 47,413 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $20,990 to $55,241, based on 300 comparable vehicles.

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Vehicle Details

VIN1FTEX1EP3PKE09363

TrimXLT

Exterior ColorWhite

Drivetrain4WD

Engine3.3L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot9

2023 Ford F-150

XLT

Fair Price

$29,99047,413 mi

Orlando, FL 32824

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $29,990, comparable market range $20,990–$55,241, based on 300 comparable listings. Days on lot: 9 days (market average 76 days).

Market price position

$29,990 · within market range

$20,990comparable$55,241

Regional range: $20,990 – $55,241
vs. market: $9,000 above low · $25,251 below high
Comparable vehicles: 300

Market Retail Price (MRP™)

$38,116

This vehicle $29,990 · $8,126 (21%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,229

This vehicle $29,990 · $9,239 (24%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 20–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$20,990 – $55,241

American Financial

Orlando, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to American Financial for current availability of this 2023 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 26, 2026

Listed by an independent dealer in Orlando, FL · On lot for 9 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $29,990 by american financial in Orlando, FL 32824. It has 47,413 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 3.3L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 300 similar vehicles in the Orlando market, the estimated market range is $20,990 to $55,241.

This vehicle has been on the lot for 9 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Orlando, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Orlando, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1EP3PKE09363 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in FL

Comparable Vehicles

3,111

Average Price

$45,921

Price Range

$8,484–$160,500

Avg Days on Lot

Based on 3,111 comparable 2021-2025 Ford F-150 listings in FL, the average asking price is $45,921. This listing at $29,990 is $15,931 below average (35% below market). Comparable prices in FL range from $8,484 to $160,500. Similar vehicles spend an average of 76 days on dealer lots in this market.