2023 Ford F-150 XL
Vehicle Details
XL
South Hill, VA 23970
Is this 2023 Ford F-150 XL a good deal?
OAV verdict: Fair Price
Why: Listed at $36,649, comparable market range $24,824–$43,294, based on 36 comparable listings. Days on lot: 118 days (market average 67 days).
Market price position
$36,649 · within market range
- Comparable range
- $24,824 – $43,294
- vs. market
- $11,825 above low · $6,645 below high
- Comparable vehicles
- 36
Market Retail Price (MRP™)
$34,059This vehicle $36,649 · $2,590 (8%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$35,375This vehicle $36,649 · $1,274 (4%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 17–60 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hardee Ford
South Hill, VA
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OAV will route your inquiry to Hardee Ford for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Aug 15, 2026Listed by a franchise dealer in South Hill, VA · On lot for 118 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XL is listed at $36,649 by hardee ford in South Hill, VA 23970. It has 37,365 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 36 comparable listings matched to this vehicle, the estimated market range is $24,824 to $43,294. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 118 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader South Hill, VA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in South Hill, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1EP2PKE42841 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in VA
VA Market Listings
838
Average Price
$43,491
Price Range
$12,700–$134,981
Avg Days on Lot
67
Based on all 838 2021-2025 Ford F-150 listings in the VA market, the average asking price is $43,491. This listing at $36,649 is $6,842 below the broader VA average (16% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $12,700 to $134,981. Similar vehicles spend an average of 67 days on dealer lots in this market.
Similar Ford F-150 Listings in VA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XL — compare trims below)
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