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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Ford F-150 XL

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Vehicle Details

VIN1FTEX1EP2PKE42841
TrimXL
Exterior ColorGray
Drivetrain4WD
Engine2.7L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot118

XL

Fair Price
$36,64937,365 mi

South Hill, VA 23970

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $36,649, comparable market range $24,824–$43,294, based on 36 comparable listings. Days on lot: 118 days (market average 67 days).

Market price position

$36,649 · within market range

Comparable range
$24,824 – $43,294
vs. market
$11,825 above low · $6,645 below high
Comparable vehicles
36

Market Retail Price (MRP™)

$34,059

This vehicle $36,649 · $2,590 (8%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,375

This vehicle $36,649 · $1,274 (4%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1760 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$24,824 – $43,294

Hardee Ford

South Hill, VA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 15, 2026

Listed by a franchise dealer in South Hill, VA · On lot for 118 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $36,649 by hardee ford in South Hill, VA 23970. It has 37,365 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 36 comparable listings matched to this vehicle, the estimated market range is $24,824 to $43,294. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 118 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader South Hill, VA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in South Hill, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1EP2PKE42841 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in VA

VA Market Listings

838

Average Price

$43,491

Price Range

$12,700–$134,981

Avg Days on Lot

67

Based on all 838 2021-2025 Ford F-150 listings in the VA market, the average asking price is $43,491. This listing at $36,649 is $6,842 below the broader VA average (16% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $12,700 to $134,981. Similar vehicles spend an average of 67 days on dealer lots in this market.

Similar Ford F-150 Listings in VA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XL — compare trims below)