2023 Ford F-150 XL
Vehicle Details
XL
Delafield, WI 53018
Is this 2023 Ford F-150 XL a good deal?
OAV verdict: Fair Price
Why: Listed at $32,046, comparable market range $24,909–$42,496, based on 56 comparable listings. Listed 32 days · about typical for comparable local listings (typical ~30–105 days).
Market price position
$32,046 · within market range
- Comparable range
- $24,909 – $42,496
- vs. market
- $7,137 above low · $10,450 below high
- Comparable vehicles
- 56
Market Retail Price (MRP™)
$33,703This vehicle $32,046 · $1,657 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,821This vehicle $32,046 · $225 (1%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 17–60 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Ewald Automotive Group
Delafield, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Ewald Automotive Group for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Aug 29, 2026Listed by a franchise dealer in Delafield, WI · On lot for 32 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XL is listed at $32,046 by ewald automotive group in Delafield, WI 53018. It has 73,757 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 56 comparable listings matched to this vehicle, the estimated market range is $24,909 to $42,496. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 32 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Delafield, WI trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Delafield, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1EP1PKE59050 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in WI
WI Market Listings
1,815
Average Price
$43,652
Price Range
$34,123–$57,497
Avg Days on Lot
73
Based on all 1,815 2021-2025 Ford F-150 listings in the WI market, the average asking price is $43,652. This listing at $32,046 is $11,606 below the broader WI average (27% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $34,123 to $57,497. Similar vehicles spend an average of 73 days on dealer lots in this market.
Similar Ford F-150 Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XL — compare trims below)
2021 Ford F-150
XL
Neenah, WI
2022 Ford F-150
XL
Hayward, WI
2021 Ford F-150
XL
Cedarburg, WI
2021 Ford F-150
XL
Wisconsin Dells, WI
2022 Ford F-150
XL
Green Bay, WI
2021 Ford F-150
XL
Watertown, WI
2022 Ford F-150
XL
Arlington, WI
2022 Ford F-150
XL
Menomonie, WI