Is the $28,499 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $28,499 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in TX?

Based on 6,307 comparable listings in TX, the average asking price for a 2021-2025 Ford F-150 is $48,491, with prices ranging from $11,990 to $217,215.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in TX spend an average of 188 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Austin, TX 78728. VIN: 1FTEX1CP6PKF14966. Mileage: 15,608 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $29,879 to $47,082, based on 197 comparable vehicles.

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Vehicle Details

VIN1FTEX1CP6PKF14966

TrimXLT

Exterior ColorWhite

DrivetrainRWD

Engine3.3L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot3

2023 Ford F-150

XLT

Great Deal

$28,49915,608 mi

Austin, TX 78728

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Great Deal

Why: Listed at $28,499, comparable market range $29,879–$47,082, based on 197 comparable listings. Days on lot: 3 days (market average 188 days).

Market price position

$28,499 · $1,380 below market low

$29,879comparable$47,082

Regional range: $29,879 – $47,082
vs. market low: — $1,380 (5% below)
Comparable vehicles: 197

Market Retail Price (MRP™)

$38,481

This vehicle $28,499 · $9,982 (26%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$42,877

This vehicle $28,499 · $14,378 (34%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 20–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$29,879 – $47,082

M1 Motors

Austin, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from m1 motors →

Request availability and out-the-door price

OAV will route your inquiry to M1 Motors for current availability of this 2023 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 25, 2026

Listed by an independent dealer in Austin, TX · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $28,499 by m1 motors in Austin, TX 78728. It has 15,608 miles on the odometer. The exterior color is White. It features a RWD drivetrain with a 3.3L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 197 similar vehicles in the Austin market, the estimated market range is $29,879 to $47,082.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Austin, TX trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Austin, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX1CP6PKF14966 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in TX

Comparable Vehicles

6,307

Average Price

$48,491

Price Range

$11,990–$217,215

Avg Days on Lot

188

Based on 6,307 comparable 2021-2025 Ford F-150 listings in TX, the average asking price is $48,491. This listing at $28,499 is $19,992 below average (41% below market). Comparable prices in TX range from $11,990 to $217,215. Similar vehicles spend an average of 188 days on dealer lots in this market.