Is the $41,990 price on this 2024 Ford F-150 a good deal?

OAV rates this as Overpriced because the asking price of $41,990 is above the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in WI?

Based on 8,678 comparable listings in WI, the average asking price for a 2022-2026 Ford F-150 is $55,575, with prices ranging from $17,995 to $237,137.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 61 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Plover, WI 54467. VIN: 1FTEW2LP2RKD35237. Mileage: 23,972 miles.

No Photo Available

Vehicle Details

VIN1FTEW2LP2RKD35237

TrimSTX

Exterior ColorGray

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot21

2024 Ford F-150

STX

Unscored

$41,99023,972 mi

Plover, WI 54467

Is this 2024 Ford F-150 STX a good deal?

OAV verdict: Unscored

Why: Listed at $41,990, comparable market range $37,609–$39,344, based on 5 comparable listings. Days on lot: 21 days (market average 61 days).

Market price position

$41,990 · $2,646 above market high

$37,609comparable$39,344

Regional range: $37,609 – $39,344
vs. market high: + $2,646 (7% above)
Comparable vehicles: 5

Market Retail Price (MRP™)

$38,477

This vehicle $41,990 · $3,513 (9%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,578

This vehicle $41,990 · $1,412 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-20) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–49 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$37,609 – $39,344

Bruns & Sons Auto

Plover, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from bruns & sons auto →

Request availability and out-the-door price

OAV will route your inquiry to Bruns & Sons Auto for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 20, 2026

Listed by an independent dealer in Plover, WI · On lot for 21 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 STX is listed at $41,990 by bruns & sons auto in Plover, WI 54467. It has 23,972 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Plover market, the estimated market range is $37,609 to $39,344.

This vehicle has been on the lot for 21 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Plover, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Plover, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2LP2RKD35237 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in WI

Comparable Vehicles

8,678

Average Price

$55,575

Price Range

$17,995–$237,137

Avg Days on Lot

Based on 8,678 comparable 2022-2026 Ford F-150 listings in WI, the average asking price is $55,575. This listing at $41,990 is $13,585 below average (24% below market). Comparable prices in WI range from $17,995 to $237,137. Similar vehicles spend an average of 61 days on dealer lots in this market.