Is the $36,520 price on this 2024 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $36,520 is below the typical market range for this vehicle.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in FL spend an average of 66 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Fort Walton Beach, FL 32548. VIN: 1FTEW2KPXRFA28344. Mileage: 51,449 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $37,700 to $44,369, based on 11 comparable listings matched to this vehicle.

2024 Ford F-150 STX for Sale in Fort Walton Beach, FL

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Vehicle Details

VIN1FTEW2KPXRFA28344

TrimSTX

Exterior ColorWhite

DrivetrainRWD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot26

STX

Great Deal

$36,52051,449 mi

Fort Walton Beach, FL 32548

Is this 2024 Ford F-150 STX a good deal?

OAV verdict: Great Deal

Why: Listed at $36,520, comparable market range $37,700–$44,369, based on 11 comparable listings. Days on lot: 26 days (market average 66 days).

Market price position

$36,520 · $1,180 below market low

Comparable range: $37,700 – $44,369
vs. market low: — $1,180 (3% below)
Comparable vehicles: 11

Market Retail Price (MRP™)

$41,035

This vehicle $36,520 · $4,515 (11%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,341

This vehicle $36,520 · $3,821 (9%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 15–52 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$37,700 – $44,369

Step One Cadillac Fort Walton Beach

Fort Walton Beach, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from step one cadillac fort walton beach →

Request availability and out-the-door price

OAV will route your inquiry to Step One Cadillac Fort Walton Beach for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Aug 15, 2026

Listed by a franchise dealer in Fort Walton Beach, FL · On lot for 26 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 STX is listed at $36,520 by step one cadillac fort walton beach in Fort Walton Beach, FL 32548. It has 51,449 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 comparable listings matched to this vehicle, the estimated market range is $37,700 to $44,369. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 26 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fort Walton Beach, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fort Walton Beach, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2KPXRFA28344 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in FL

FL Market Listings

9,991

Average Price

$57,091

Price Range

$8,480–$269,990

Avg Days on Lot

Based on all 9,991 2022-2026 Ford F-150 listings in the FL market, the average asking price is $57,091. This listing at $36,520 is $20,571 below the broader FL average (36% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $8,480 to $269,990. Similar vehicles spend an average of 66 days on dealer lots in this market.