Is the $35,420 price on this 2024 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $35,420 is below the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in OR?

Based on 5,327 comparable listings in OR, the average asking price for a 2022-2026 Ford F-150 is $58,359, with prices ranging from $14,995 to $200,235.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in OR spend an average of 63 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Medford, OR 97501. VIN: 1FTEW2KP0RKE19073. Mileage: 24,129 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $36,824 to $46,194, based on 6 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEW2KP0RKE19073

TrimSTX

Exterior ColorBlack

DrivetrainRWD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot158

2024 Ford F-150

STX

Unscored

$35,42024,129 mi

Medford, OR 97501

Is this 2024 Ford F-150 STX a good deal?

OAV verdict: Unscored

Why: Listed at $35,420, comparable market range $36,824–$46,194, based on 6 comparable listings. Days on lot: 158 days (market average 63 days).

Market price position

$35,420 · $1,404 below market low

$36,824comparable$46,194

Regional range: $36,824 – $46,194
vs. market low: — $1,404 (4% below)
Comparable vehicles: 6

Market Retail Price (MRP™)

$41,509

This vehicle $35,420 · $6,089 (15%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,628

This vehicle $35,420 · $5,208 (13%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–46 days.

Verify before inquiring

This listing has been on market about 3.4x longer than typical for similar vehicles (cohort sells in 14–46 days; this one is at 158). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$36,824 – $46,194

Regional Range$32,772 – $50,239

Lithia Auto Stores

Medford, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lithia auto stores →

Request availability and out-the-door price

OAV will route your inquiry to Lithia Auto Stores for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 14, 2026

Listed by a franchise dealer in Medford, OR · On lot for 158 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 STX is listed at $35,420 by lithia auto stores in Medford, OR 97501. It has 24,129 miles on the odometer. The exterior color is Black. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 6 similar vehicles in the Medford market, the estimated market range is $36,824 to $46,194. The local market range in OR is $36,824 to $46,194.

This vehicle has been on the lot for 158 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2KP0RKE19073 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in OR

Comparable Vehicles

5,327

Average Price

$58,359

Price Range

$14,995–$200,235

Avg Days on Lot

Based on 5,327 comparable 2022-2026 Ford F-150 listings in OR, the average asking price is $58,359. This listing at $35,420 is $22,939 below average (39% below market). Comparable prices in OR range from $14,995 to $200,235. Similar vehicles spend an average of 63 days on dealer lots in this market.