U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
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Vehicle Details

VIN1FTEW1CP7PKD13516
TrimLariat
Exterior ColorBlue
DrivetrainRWD
Engine2.7L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot10

2023 Ford F-150

Lariat

Unscored
$37,98130,091 mi

Eugene, OR 97401

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Unscored

Why: Listed at $37,981, comparable market range $48,771–$54,998, based on 4 comparable listings. Days on lot: 10 days (market average 68 days).

Market price position

48,771
54,998
37,981

$37,981 · $10,790 below market low

$48,771comparable$54,998
Regional range
$48,771 – $54,998
Market Retail Price (MRP™)
$51,885
vs. market low
— $10,790 (22% below)
vs. MRP™
$13,904 (27%) below MRP
Comparable vehicles
4

MRP™ (Market Retail Price) is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 2269 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$48,771 – $54,998
Regional Range$39,997 – $58,688

Kendall Ford Of Eugene

Eugene, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from kendall ford of eugene

Request availability and out-the-door price

OAV will route your inquiry to Kendall Ford Of Eugene for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 13, 2026

Listed by a franchise dealer in Eugene, OR · On lot for 10 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $37,981 by kendall ford of eugene in Eugene, OR 97401. It has 30,091 miles on the odometer. The exterior color is Blue. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Eugene market, the estimated market range is $48,771 to $54,998. The local market range in OR is $48,771 to $54,998.

This vehicle has been on the lot for 10 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Eugene, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Eugene, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1CP7PKD13516 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in OR

Comparable Vehicles

2,340

Average Price

$48,564

Price Range

$14,995–$149,999

Avg Days on Lot

68

Based on 2,340 comparable 2021-2025 Ford F-150 listings in OR, the average asking price is $48,564. This listing at $37,981 is $10,583 below average (22% below market). Comparable prices in OR range from $14,995 to $149,999. Similar vehicles spend an average of 68 days on dealer lots in this market.

Similar Ford F-150 Listings in OR

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Lariat — compare trims below)