Is the $31,605 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $31,605 is below the typical market range for this vehicle.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in MO spend an average of 86 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Marshfield, MO 65706. VIN: 1FTEW1EP5PKF40930. Mileage: 88,294 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $33,601 to $38,998, based on 10 comparable listings matched to this vehicle.

2023 Ford F-150 XL for Sale in Marshfield, MO

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Vehicle Details

VIN1FTEW1EP5PKF40930

TrimXL

Exterior ColorGray

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot24

Great Deal

$31,60588,294 mi

Marshfield, MO 65706

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Great Deal

Why: Listed at $31,605, comparable market range $33,601–$38,998, based on 10 comparable listings. Days on lot: 24 days (market average 86 days).

Market price position

$31,605 · $1,996 below market low

Comparable range: $33,601 – $38,998
vs. market low: — $1,996 (6% below)
Comparable vehicles: 10

Market Retail Price (MRP™)

$36,300

This vehicle $31,605 · $4,695 (13%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$30,705

This vehicle $31,605 · $900 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-04) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–60 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$33,601 – $38,998

Don Vance Auto Group

Marshfield, MO

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Request availability and out-the-door price

OAV will route your inquiry to Don Vance Auto Group for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 4, 2026

Listed by a franchise dealer in Marshfield, MO · On lot for 24 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $31,605 by don vance auto group in Marshfield, MO 65706. It has 88,294 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $33,601 to $38,998. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 24 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Marshfield, MO trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Marshfield, MO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP5PKF40930 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in MO

MO Market Listings

1,295

Average Price

$42,506

Price Range

$11,500–$132,900

Avg Days on Lot

Based on all 1,295 2021-2025 Ford F-150 listings in the MO market, the average asking price is $42,506. This listing at $31,605 is $10,901 below the broader MO average (26% below the MO average). This is a wider, all-trim comparison across MO; OAV's price verdict above uses the closer comparable set. Comparable prices in MO range from $11,500 to $132,900. Similar vehicles spend an average of 86 days on dealer lots in this market.