Is the $37,742 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $37,742 is within the typical market range for this vehicle.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in AL spend an average of 69 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Birmingham, AL 35244. VIN: 1FTEW1EP0PKF69249. Mileage: 17,585 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $10,000 to $45,816, based on 70 comparable listings matched to this vehicle.

2023 Ford F-150 XL for Sale in Birmingham, AL

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Vehicle Details

VIN1FTEW1EP0PKF69249

TrimXL

Exterior ColorBlue

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot3

Fair Price

$37,74217,585 mi

Birmingham, AL 35244

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $37,742, comparable market range $10,000–$45,816, based on 70 comparable listings. Days on lot: 3 days (market average 69 days).

Market price position

$37,742 · within market range

Comparable range: $10,000 – $45,816
vs. market: $27,742 above low · $8,074 below high
Comparable vehicles: 70

Market Retail Price (MRP™)

$27,908

This vehicle $37,742 · $9,834 (35%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,376

This vehicle $37,742 · $366 (1%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–60 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$10,000 – $45,816

Long-Lewis Lincoln Of Hoover

Birmingham, AL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from long-lewis lincoln of hoover →

Request availability and out-the-door price

OAV will route your inquiry to Long-Lewis Lincoln Of Hoover for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 10, 2026

Listed by a franchise dealer in Birmingham, AL · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $37,742 by long-lewis lincoln of hoover in Birmingham, AL 35244. It has 17,585 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 70 comparable listings matched to this vehicle, the estimated market range is $10,000 to $45,816. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Birmingham, AL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Birmingham, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP0PKF69249 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in AL

AL Market Listings

923

Average Price

$44,259

Price Range

$10,000–$184,978

Avg Days on Lot

Based on all 923 2021-2025 Ford F-150 listings in the AL market, the average asking price is $44,259. This listing at $37,742 is $6,517 below the broader AL average (15% below the AL average). This is a wider, all-trim comparison across AL; OAV's price verdict above uses the closer comparable set. Comparable prices in AL range from $10,000 to $184,978. Similar vehicles spend an average of 69 days on dealer lots in this market.