Is the $58,605 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $58,605 is within the typical market range for this vehicle.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in TX spend an average of 188 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Houston, TX 77024. VIN: 1FTEW1CP7PKE29301. Mileage: mileage not reported.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $45,158 to $78,600, based on 111 comparable listings matched to this vehicle.

2023 Ford F-150 Lariat for Sale in Houston, TX

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Vehicle Details

VIN1FTEW1CP7PKE29301

TrimLariat

Exterior ColorSilver

DrivetrainRWD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$58,605

Days on Lot841

Lariat

Fair Price

$58,605Mileage not verified

Houston, TX 77024

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Fair Price

Why: Listed at $58,605, comparable market range $45,158–$78,600, based on 111 comparable listings. Listed 841 days · about typical for comparable local listings (typical ~30–1170 days).

Manufacturer MSRPReference

$58,605

This vehicle $58,605 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$58,605 · within market range

Comparable range: $45,158 – $78,600
vs. market: $13,447 above low · $19,995 below high
Comparable vehicles: 111

Market Retail Price (MRP™)

$61,879

This vehicle $58,605 · $3,274 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$54,038

This vehicle $58,605 · $4,567 (8%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-26) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 12–55 days.

Verify before inquiring

This listing has been available about 15.3x longer than comparable vehicles typically take to sell (cohort sells in 12–55 days; this one is at 841). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$45,158 – $78,600

Regional Range$45,158 – $78,600

Group 1 Automotive

Houston, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from group 1 automotive →

Request availability and out-the-door price

OAV will route your inquiry to Group 1 Automotive for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 26, 2026

Listed by a franchise dealer in Houston, TX · On lot for 841 days · VIN verifiable at NHTSA

This new 2023 Ford F-150 Lariat is listed at $58,605 by group 1 automotive in Houston, TX 77024. The exterior color is Silver. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 111 comparable listings matched to this vehicle, the estimated market range is $45,158 to $78,600. The local market range in TX is $45,158 to $78,600. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 841 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Houston, TX trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1CP7PKE29301 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in TX

TX Market Listings

6,324

Average Price

$45,364

Price Range

$30,223–$69,327

Avg Days on Lot

188

Based on all 6,324 2021-2025 Ford F-150 listings in the TX market, the average asking price is $45,364. This listing at $58,605 is $13,241 above the broader TX average (29% above the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $30,223 to $69,327. Similar vehicles spend an average of 188 days on dealer lots in this market.