Is the $30,998 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $30,998 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in GA?

Based on 7,885 comparable listings in GA, the average asking price for a 2021-2025 Ford F-150 is $49,242, with prices ranging from $13,460 to $141,048.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in GA spend an average of 62 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Kennesaw, GA 30144. VIN: 1FTEW1CB8PKE14343. Mileage: 32,530 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $17,999 to $52,995, based on 132 comparable vehicles.

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Vehicle Details

VIN1FTEW1CB8PKE14343

TrimXL

Exterior ColorWhite

DrivetrainRWD

Engine3.3L V6

TransmissionAutomatic

Fuel TypeE85 / Unleaded

Inventory Typeused

Days on Lot15

2023 Ford F-150

Fair Price

$30,99832,530 mi

Kennesaw, GA 30144

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $30,998, comparable market range $17,999–$52,995, based on 132 comparable listings. Days on lot: 15 days (market average 62 days).

Market price position

$30,998 · within market range

$17,999comparable$52,995

Regional range: $17,999 – $52,995
vs. market: $12,999 above low · $21,997 below high
Comparable vehicles: 132

Market Retail Price (MRP™)

$35,497

This vehicle $30,998 · $4,499 (13%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,964

This vehicle $30,998 · $4,966 (14%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-23) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–59 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$38,549 – $38,549

Regional Range$17,999 – $52,995

Carmax Town Center

Kennesaw, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Carmax Town Center for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 23, 2026

Listed by an independent dealer in Kennesaw, GA · On lot for 15 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $30,998 by carmax town center in Kennesaw, GA 30144. It has 32,530 miles on the odometer. The exterior color is White. It features a RWD drivetrain with a 3.3L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 132 similar vehicles in the Kennesaw market, the estimated market range is $17,999 to $52,995. The local market range in GA is $38,549 to $38,549.

This vehicle has been on the lot for 15 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Kennesaw, GA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Kennesaw, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1CB8PKE14343 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in GA

Comparable Vehicles

7,885

Average Price

$49,242

Price Range

$13,460–$141,048

Avg Days on Lot

Based on 7,885 comparable 2021-2025 Ford F-150 listings in GA, the average asking price is $49,242. This listing at $30,998 is $18,244 below average (37% below market). Comparable prices in GA range from $13,460 to $141,048. Similar vehicles spend an average of 62 days on dealer lots in this market.