2023 Ford F-150 XLT
Vehicle Details
XLT
Cedar Falls, IA 50613
Is this 2023 Ford F-150 XLT a good deal?
OAV verdict: Great Deal
Why: Listed at $20,000, comparable market range $30,298–$46,995, based on 43 comparable listings. Listed 215 days · longer than most comparable local listings (typical ~30–105 days).
Market price position
$20,000 · $10,298 below market low
- Comparable range
- $30,298 – $46,995
- vs. market low
- — $10,298 (34% below)
- Comparable vehicles
- 43
Market Retail Price (MRP™)
$38,647This vehicle $20,000 · $18,647 (48%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$32,738This vehicle $20,000 · $12,738 (39%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 31–118 days.
- This listing is priced well below the lowest comparable vehicle in the regional market — an unusually low price that more often reflects title status, history, condition, or fees than a genuine bargain. Confirm the vehicle's title status, history, condition, and out-the-door price (pull a vehicle history report and review the photos) before inquiring.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Dan Deery Toyota
Cedar Falls, IA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Dan Deery Toyota for current availability of this 2023 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Aug 24, 2026Listed by a franchise dealer in Cedar Falls, IA · On lot for 215 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XLT is listed at $20,000 by dan deery toyota in Cedar Falls, IA 50613. It has 102,495 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a RWD drivetrain with a 3.3L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 43 comparable listings matched to this vehicle, the estimated market range is $30,298 to $46,995. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 215 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Cedar Falls, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Cedar Falls, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1C58PFB69790 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in IA
IA Market Listings
941
Average Price
$43,878
Price Range
$14,999–$124,995
Avg Days on Lot
81
Based on all 941 2021-2025 Ford F-150 listings in the IA market, the average asking price is $43,878. This listing at $20,000 is $23,878 below the broader IA average (54% below the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $14,999 to $124,995. Similar vehicles spend an average of 81 days on dealer lots in this market.
Similar Ford F-150 Listings in IA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLT — compare trims below)
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