Is the $34,998 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $34,998 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in SC?

Based on 3,725 comparable listings in SC, the average asking price for a 2021-2025 Ford F-150 is $49,698, with prices ranging from $13,750 to $140,466.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in SC spend an average of 53 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Columbia, SC 29210. VIN: 1FTEW1C50PKD32990. Mileage: 45,413 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $36,643 to $44,999, based on 8 comparable vehicles.

Vehicle Details

VIN1FTEW1C50PKD32990

TrimXLT

Exterior ColorBlack

DrivetrainRWD

Engine3.3L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

MSRP$34,998

Days on Lot27

Days on Market130

2023 Ford F-150

XLT

Great Deal

$34,99845,413 miles

Columbia, SC 29210

Market price position

Lowest comparable ($)

36,643

Highest comparable ($)

44,999

This vehicle's price ($)

34,998

$34,998 · $1,645 below market low

$36,643comparable$44,999

Regional range: $36,643 – $44,999
vs. market low: — $1,645 (4% below)
Comparable vehicles: 8

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$36,643 – $44,999

Regional Range$30,890 – $64,234

Dealer Info

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Columbia, SC

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About This 2023 Ford F-150

Listing updated: Apr 25, 2026

Listed by a independent dealer in Columbia, SC · On lot for 27 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $34,998 by a independent dealer in Columbia, SC 29210. It has 45,413 miles on the odometer. The exterior color is Black. It features a RWD drivetrain with a 3.3L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 8 similar vehicles in the Columbia market, the estimated market range is $36,643 to $44,999. The local market range in SC is $36,643 to $44,999.

This vehicle has been on the lot for 27 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a independent dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 1FTEW1C50PKD32990 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in SC

Comparable Vehicles

3,725

Average Price

$49,698

Price Range

$13,750–$140,466

Avg Days on Lot

Based on 3,725 comparable 2021-2025 Ford F-150 listings in SC, the average asking price is $49,698. This listing at $34,998 is $14,700 below average (30% below market). Comparable prices in SC range from $13,750 to $140,466. Similar vehicles spend an average of 53 days on dealer lots in this market.