Is the $56,360 price on this 2023 Ford Bronco 4-Door a good deal?

OAV rates this as a Great Deal because the asking price of $56,360 is below the typical market range for this vehicle.

How long does a 2023 Ford Bronco 4-Door typically stay on dealer lots?

Comparable Ford Bronco 4-Door listings in TX spend an average of 159 days on dealer lots.

Where is this 2023 Ford Bronco 4-Door located?

This vehicle is listed in Houston, TX 77024. VIN: 1FMEE5DP4PLB13708. Mileage: mileage not reported.

What is the fair market price range for this 2023 Ford Bronco 4-Door?

OAV's Price-to-Market analysis estimates the fair market range is $59,115 to $72,345, based on 10 comparable listings matched to this vehicle.

2023 Ford Bronco 4-Door Wildtrak for Sale in Houston, TX

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Vehicle Details

VIN1FMEE5DP4PLB13708

TrimWildtrak

Exterior ColorWhite

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$56,360

Days on Lot1261

Wildtrak

Great Deal

$56,360Mileage not verified

Houston, TX 77024

Is this 2023 Ford Bronco 4-Door Wildtrak a good deal?

OAV verdict: Great Deal

Why: Listed at $56,360, comparable market range $59,115–$72,345, based on 10 comparable listings. Days on lot: 1,261 days (market average 159 days).

Manufacturer MSRPReference

$56,360

This vehicle $56,360 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$56,360 · $2,755 below market low

Comparable range: $59,115 – $72,345
vs. market low: — $2,755 (5% below)
Comparable vehicles: 10

Market Retail Price (MRP™)

$65,730

This vehicle $56,360 · $9,370 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$63,378

This vehicle $56,360 · $7,018 (11%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-13) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 11–46 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 27.4x longer than comparable vehicles typically take to sell (cohort sells in 11–46 days; this one is at 1261). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$59,115 – $72,345

Regional Range$59,115 – $72,345

Group 1 Automotive

Houston, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from group 1 automotive →

Request availability and out-the-door price

OAV will route your inquiry to Group 1 Automotive for current availability of this 2023 Ford Bronco 4-Door Wildtrak and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford Bronco 4-Door

Listing updated: Aug 13, 2026

Listed by a franchise dealer in Houston, TX · On lot for 1261 days · VIN verifiable at NHTSA

This new 2023 Ford Bronco 4-Door Wildtrak is listed at $56,360 by group 1 automotive in Houston, TX 77024. The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $59,115 to $72,345. The local market range in TX is $59,115 to $72,345. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 1261 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Houston, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMEE5DP4PLB13708 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco 4-Door Market in TX

TX Market Listings

1,328

Average Price

$49,693

Price Range

$26,200–$108,000

Avg Days on Lot

159

Based on all 1,328 2021-2025 Ford Bronco 4-Door listings in the TX market, the average asking price is $49,693. This listing at $56,360 is $6,667 above the broader TX average (13% above the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $26,200 to $108,000. Similar vehicles spend an average of 159 days on dealer lots in this market.