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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2018 Ford Focus SE

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Vehicle Details

VIN1FADP3FE2JL209148
TrimSE
Exterior ColorSilver
DrivetrainFWD
Engine1.0L I3
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot444

SE

Fair Price
$10,10071,881 mi

Decatur, GA 30035

Is this 2018 Ford Focus SE a good deal?

OAV verdict: Fair Price

Why: Listed at $10,100, comparable market range $6,990–$17,995, based on 15 comparable listings. Listed 444 days.

Market price position

$10,100 · within market range

Comparable range
$6,990 – $17,995
vs. market
$3,110 above low · $7,895 below high
Comparable vehicles
15

Market Retail Price (MRP™)

$12,493

This vehicle $10,100 · $2,393 (19%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$10,331

This vehicle $10,100 · $231 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-20) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1261 days.

Verify before inquiring
  • This listing has been available about 7.3x longer than comparable vehicles typically take to sell (cohort sells in 12–61 days; this one is at 444). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$6,990 – $6,990
Regional Range$6,990 – $17,995

Mcghee Auto Sales Inc

Decatur, GA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Ford Focus

Listing updated: Aug 20, 2026

Listed by an independent dealer in Decatur, GA · On lot for 444 days · VIN verifiable at NHTSA

This used 2018 Ford Focus SE is listed at $10,100 by mcghee auto sales inc in Decatur, GA 30035. It has 71,881 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 1.0L I3 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 15 comparable listings matched to this vehicle, the estimated market range is $6,990 to $17,995. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 444 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Decatur, GA sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Ford Focus against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Decatur, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FADP3FE2JL209148 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Ford Focus Market in GA

GA Market Listings

65

Average Price

$9,893

Price Range

$2,799–$36,990

Avg Days on Lot

226

Based on all 65 2016-2020 Ford Focus listings in the GA market, the average asking price is $9,893. This listing at $10,100 is $207 above the broader GA average (2% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $2,799 to $36,990. Similar vehicles spend an average of 226 days on dealer lots in this market.

Similar Ford Focus Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)