Is the $28,995 price on this 2020 Jeep Wrangler Unlimited a good deal?

OAV rates this as a Great Deal because the asking price of $28,995 is below the typical market range for this vehicle.

What is the average price for a 2020 Jeep Wrangler Unlimited in IA?

Based on 674 comparable listings in IA, the average asking price for a 2018-2022 Jeep Wrangler Unlimited is $29,107, with prices ranging from $14,906 to $59,248.

How long does a 2020 Jeep Wrangler Unlimited typically stay on dealer lots?

Comparable Jeep Wrangler Unlimited listings in IA spend an average of 79 days on dealer lots.

Where is this 2020 Jeep Wrangler Unlimited located?

This vehicle is listed in Ames, IA 50010. VIN: 1C4HJXFG3LW104223. Mileage: 102,064 miles.

What is the fair market price range for this 2020 Jeep Wrangler Unlimited?

OAV's Price-to-Market analysis estimates the fair market range is $29,400 to $31,887, based on 11 comparable vehicles.

Vehicle Details

VIN1C4HJXFG3LW104223

TrimRubicon

Exterior ColorBlue

Drivetrain4WD

Engine3.6L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot26

2020 Jeep Wrangler Unlimited

Rubicon

Great Deal

$28,995102,064 miles

Ames, IA 50010

Market price position

Lowest comparable ($)

29,400

Highest comparable ($)

31,887

This vehicle's price ($)

28,995

$28,995 · $405 below market low

$29,400comparable$31,887

Regional range: $29,400 – $31,887
vs. market low: — $405 (1% below)
Comparable vehicles: 11

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 18–81 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$29,400 – $31,887

Dealer Info

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Ames, IA

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About This 2020 Jeep Wrangler Unlimited

Listing updated: May 14, 2026

Listed by a franchise dealer in Ames, IA · On lot for 26 days · VIN verifiable at NHTSA

This used 2020 Jeep Wrangler Unlimited Rubicon is listed at $28,995 by a franchise dealer in Ames, IA 50010. It has 102,064 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain with a 3.6L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 similar vehicles in the Ames market, the estimated market range is $29,400 to $31,887.

This vehicle has been on the lot for 26 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Ames, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2020 Jeep Wrangler Unlimited against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Ames, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C4HJXFG3LW104223 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Jeep Wrangler Unlimited Market in IA

Comparable Vehicles

674

Average Price

$29,107

Price Range

$14,906–$59,248

Avg Days on Lot

Based on 674 comparable 2018-2022 Jeep Wrangler Unlimited listings in IA, the average asking price is $29,107. This listing at $28,995 is $112 below average (0% below market). Comparable prices in IA range from $14,906 to $59,248. Similar vehicles spend an average of 79 days on dealer lots in this market.