OAV Dealer Intelligence
Franchise dealer inventory in Watertown, MA
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.
OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.
Market snapshot · May 17, 2026
339 total vehicles listed · 209 new · 130 used
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Business name, street address, phone, and website are hidden pending dealer verification. If this is your dealership, claim your listing to publish verified contact information and connect directly with OAV's consumer traffic.
⚡ Claim This ListingBest-priced vehicles at a franchise dealer in Watertown, MA
OAV found 339 active listings for this franchise dealer in Watertown, MA (209 new · 130 used). The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.
Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data. Dealer identity may be limited unless the dealer profile is activated; price, mileage, market range, and deal quality remain visible so shoppers can compare value before contacting this dealer.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2023 Hyundai IONIQ 5 | $22,187 | $25,790 – $52,880 | 43.6% below | 21 days | Priced 43.6% below OAV's expected market range, 21 days listed. |
| 2023 Lexus ES | $33,422 | $34,999 – $41,476 | 12.6% below | 17 days | Priced 12.6% below OAV's expected market range, 17 days listed. |
| 2023 Volvo XC60 | $36,882 | $36,888 – $50,144 | 15.2% below | 8 days | Priced 15.2% below OAV's expected market range, 8 days listed. |
| 2024 Lexus NX Hybrid | $46,441 | $47,445 – $53,483 | 8.0% below | 13 days | Priced 8.0% below OAV's expected market range, 13 days listed. |
| 2026 Lexus RX | $58,600 | $58,640 – $69,330 | 8.4% below | 3 days | Priced 8.4% below OAV's expected market range, 3 days listed. |
Compared against similar listings in the Watertown, MA market and broader regional inventory · refreshed daily.
According to RetailVision™ data, OAV is currently analyzing approximately 300 vehicles across the Watertown, MA market, refreshed daily.
New Inventory
209 new vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
209
Average Price
$63,688
Price Range
$44,860–$125,219
Avg Days on Lot
36
Deal Mix· 28 of 209 shown
Great Dealsⓘ
2
7.1% of 28 shown
Fair Priceⓘ
7
25.0% of 28 shown
Overpricedⓘ
0
0.0% of 28 shown
Unscoredⓘ
19
67.9% of 28 shown
Used Inventory
130 used vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
130
Average Price
$39,897
Price Range
$12,222–$115,977
Avg Days on Lot
27
Deal Mix· 72 of 130 shown
Great Dealsⓘ
6
8.3% of 72 shown
Fair Priceⓘ
31
43.1% of 72 shown
Overpricedⓘ
0
0.0% of 72 shown
Unscoredⓘ
35
48.6% of 72 shown
Current Inventory (100 of 339)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
2023 Hyundai IONIQ 5
Watertown, MA
Market: $25,790 – $52,880
Competitively priced ~44% below the typical range in the Watertown market compared to similar vehicles · 21 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2022 Toyota RAV4
Watertown, MA
Market: $29,495 – $35,497
Watertown, MA
2020 Toyota RAV4
Watertown, MA
Market: $28,485 – $29,034
Watertown, MA
2023 Lexus ES
Watertown, MA
Market: $34,999 – $41,476
Competitively priced ~13% below the typical range in the Watertown market compared to similar vehicles · 17 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2022 Toyota Highlander
Watertown, MA
Market: $35,095 – $42,126
Watertown, MA
2023 Volvo XC60
Watertown, MA
Market: $36,888 – $50,144
Competitively priced ~15% below the typical range in the Watertown market compared to similar vehicles · 8 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2025 Lexus RZ
Watertown, MA
Market: $38,881 – $40,297
Watertown, MA
2022 Toyota Highlander
Watertown, MA
Market: $39,281 – $40,483
Watertown, MA
2023 Lexus NX
Watertown, MA
Market: $42,497 – $44,497
Watertown, MA
2025 Lexus NX
Watertown, MA
Market: $47,097 – $47,097
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,910 – $47,265
Watertown, MA
2023 Lexus IS
Watertown, MA
Market: $45,497 – $46,771
Watertown, MA
2022 Lexus GX
Watertown, MA
Market: $48,999 – $54,998
Watertown, MA
2024 Lexus NX Hybrid
Watertown, MA
Market: $47,445 – $53,483
Competitively priced ~8% below the typical range in the Watertown market compared to similar vehicles · 13 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2026 Lexus RZ
Watertown, MA
Market: $49,695 – $49,875
Watertown, MA
2026 Lexus NX
Watertown, MA
Market: $48,895 – $59,415
Watertown, MA
2026 Lexus NX
Watertown, MA
Market: $49,395 – $59,915
Watertown, MA
2026 Lexus RZ
Watertown, MA
Market: $49,720 – $50,840
Watertown, MA
2025 Cadillac LYRIQ
Watertown, MA
Market: $54,777 – $54,777
Watertown, MA
2026 Lexus IS
Watertown, MA
Market: $51,924 – $51,925
Watertown, MA
2026 Lexus IS
Watertown, MA
Market: $51,825 – $52,045
Watertown, MA
2026 Lexus NX Hybrid
Watertown, MA
Market: $53,170 – $61,649
Watertown, MA
2026 Lexus IS
Watertown, MA
Market: $54,730 – $60,095
Watertown, MA
2026 Lexus IS
Watertown, MA
Market: $55,080 – $55,350
Watertown, MA
2026 Lexus RX
Watertown, MA
Market: $58,640 – $69,330
Competitively priced ~8% below the typical range in the Watertown market compared to similar vehicles · 3 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2022 Lexus GX
Watertown, MA
Market: $61,998 – $62,284
Competitively priced ~3% below the typical range in the Watertown market compared to similar vehicles · 13 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2026 Lexus RX
Watertown, MA
Market: $63,395 – $69,724
Watertown, MA
2026 Lexus NX PHEV
Watertown, MA
Market: $61,375 – $67,575
Watertown, MA
2026 Lexus TX
Watertown, MA
Market: $65,449 – $67,109
Competitively priced ~2% below the typical range in the Watertown market compared to similar vehicles · 6 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2026 Lexus TX
Watertown, MA
Market: $66,334 – $66,534
Watertown, MA
2026 Lexus RX PHEV
Watertown, MA
Market: $69,760 – $79,154
Watertown, MA
2026 Lexus TX
Watertown, MA
Market: $72,604 – $72,704
Watertown, MA
2024 Lexus GX
Watertown, MA
Market: $77,145 – $78,093
Competitively priced ~4% below the typical range in the Watertown market compared to similar vehicles · 62 days on lot vs market avg 27.4 — listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)
Watertown, MA
2026 Lexus LX
Watertown, MA
Market: $121,209 – $123,794
Watertown, MA
2026 Lexus LX
Watertown, MA
Market: $122,568 – $125,219
Watertown, MA
2018 Nissan Altima
Watertown, MA
Market: $10,995 – $16,998
Watertown, MA
2013 Honda Accord
Watertown, MA
Market: $7,995 – $17,395
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 24 days on lot (market avg 27.4) — selling in line with local demand (based on current market benchmarks)
Watertown, MA
2013 Honda Accord
Watertown, MA
Market: $4,995 – $14,450
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 18 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2019 Chevrolet Equinox
Watertown, MA
Market: $10,199 – $19,955
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 65 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2019 Toyota Corolla
Watertown, MA
Market: $9,300 – $19,998
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 8 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2015 Honda CR-V
Watertown, MA
Market: $8,495 – $19,795
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 45 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2016 Toyota Prius
Watertown, MA
Market: $17,993 – $17,993
Watertown, MA
2017 Honda Pilot
Watertown, MA
Market: $13,995 – $21,881
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 44 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2019 BMW 5 Series
Watertown, MA
Market: $20,324 – $20,324
Watertown, MA
2016 Lexus ES
Watertown, MA
Market: $18,777 – $28,884
Watertown, MA
2023 Subaru SOLTERRA
Watertown, MA
Market: $19,498 – $23,505
Watertown, MA
2015 Honda Pilot
Watertown, MA
Market: $21,997 – $21,997
Watertown, MA
2020 Audi Q5
Watertown, MA
Market: $18,583 – $24,495
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 17 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2019 Mercedes-Benz C-Class Sedan
Watertown, MA
Market: $15,495 – $28,995
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 7 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2021 Subaru Crosstrek
Watertown, MA
Market: $15,900 – $26,998
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 11 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2022 Jeep Compass
Watertown, MA
Market: $17,815 – $27,499
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 30 days on lot (market avg 27.4) — selling in line with local demand (based on current market benchmarks)
Watertown, MA
2020 Audi Q5
Watertown, MA
Market: $18,583 – $24,495
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 18 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2021 Honda Accord
Watertown, MA
Market: $15,995 – $24,995
Watertown, MA
2022 Honda Civic
Watertown, MA
Market: $21,500 – $26,980
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 52 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2016 Lexus RX
Watertown, MA
Market: $19,995 – $29,990
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 8 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2019 Honda Passport
Watertown, MA
Market: $24,943 – $24,943
Watertown, MA
2023 Mazda CX-5
Watertown, MA
Market: $24,895 – $32,685
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 27 days on lot (market avg 27.4) — selling in line with local demand (based on current market benchmarks)
Watertown, MA
2024 Honda HR-V
Watertown, MA
Market: $24,495 – $33,463
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 35 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2020 Lexus NX
Watertown, MA
Market: $24,690 – $31,987
Watertown, MA
2022 Honda Pilot
Watertown, MA
Market: $24,496 – $28,295
Watertown, MA
2020 Acura RDX
Watertown, MA
Market: $24,995 – $30,700
Watertown, MA
2023 Honda Accord
Watertown, MA
Market: $23,236 – $32,737
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 15 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2023 Toyota Camry
Watertown, MA
Market: $22,953 – $32,977
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 18 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2019 Lexus RX
Watertown, MA
Market: $24,497 – $33,551
Watertown, MA
2023 Subaru Forester
Watertown, MA
Market: $23,826 – $31,542
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 18 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2024 Subaru Crosstrek
Watertown, MA
Market: $26,149 – $32,341
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 35 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2022 Mercedes-Benz GLC
Watertown, MA
Market: $29,369 – $35,497
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 57 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2019 BMW X5
Watertown, MA
Market: $21,698 – $37,998
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 39 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2021 Honda Pilot
Watertown, MA
Market: $28,995 – $31,586
Watertown, MA
2022 Lexus UX Hybrid
Watertown, MA
Market: $32,598 – $32,598
Watertown, MA
2022 Hyundai Palisade
Watertown, MA
Market: $23,498 – $33,990
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 50 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2021 Ford Bronco 4-Door
Watertown, MA
Market: $30,000 – $41,549
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 10 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2023 Honda CR-V
Watertown, MA
Market: $27,900 – $39,700
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 18 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2025 Toyota Camry
Watertown, MA
Market: $31,220 – $35,475
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 28 days on lot (market avg 27.4) — selling in line with local demand (based on current market benchmarks)
Watertown, MA
2020 Lexus RX
Watertown, MA
Market: $27,497 – $36,775
Watertown, MA
2021 Ford F-150
Watertown, MA
Market: $26,900 – $56,195
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 90 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2020 Lexus ES
Watertown, MA
Market: $36,333 – $36,333
Watertown, MA
2023 Subaru Ascent
Watertown, MA
Market: $27,689 – $36,684
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 11 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2021 Lexus RX 350
Watertown, MA
Market: $36,993 – $36,993
Watertown, MA
2026 Honda CR-V
Watertown, MA
Market: $35,906 – $38,972
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 4 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2022 Acura MDX
Watertown, MA
Market: $25,988 – $38,245
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 31 days on lot (market avg 27.4) — selling in line with local demand (based on current market benchmarks)
Watertown, MA
2025 Lexus RZ
Watertown, MA
Market: $37,441 – $40,297
Watertown, MA
2021 Lexus RC
Watertown, MA
Market: $39,677 – $39,677
Watertown, MA
2023 Lexus ES
Watertown, MA
Market: $39,997 – $39,997
Watertown, MA
2024 Lexus NX
Watertown, MA
Market: $38,495 – $42,987
Watertown, MA
2022 Audi Q8
Watertown, MA
Market: $41,444 – $41,444
Watertown, MA
2021 Lexus RX
Watertown, MA
Market: $29,590 – $48,497
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 8 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2023 Lexus NX
Watertown, MA
Market: $42,441 – $44,497
Watertown, MA
2024 Lexus NX
Watertown, MA
Market: $42,695 – $44,775
Watertown, MA
2025 Lexus NX
Watertown, MA
Market: $42,995 – $52,465
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 10 days on lot vs market avg 27.4 — high demand in this market (based on current market benchmarks)
Watertown, MA
2024 Lexus NX
Watertown, MA
Market: $42,695 – $44,775
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $44,860 – $46,965
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $44,860 – $46,965
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,020 – $45,520
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 86 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,020 – $45,520
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 86 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,020 – $45,520
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 52 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,020 – $45,520
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 118 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,020 – $45,520
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 118 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,020 – $45,520
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 86 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
2026 Lexus UX Hybrid
Watertown, MA
Market: $45,020 – $45,520
Fairly priced — in line with the typical market range in the Watertown market for similar vehicles · 87 days on lot (market avg 27.4) (based on current market benchmarks)
Watertown, MA
How this dealer listing is verified
This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
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