How does OAV determine a Great Deal at Southern Auto Imports - Alpharetta?

OAV scores every listing against a comparable cohort of similar vehicles using its patent-pending Price-to-Market (PTM) methodology, built on OAV's patented vehicle market standardization technology. A vehicle qualifies as a Great Deal when its asking price is below the comparable-range floor by at least OAV's minimum-gap margin (a listing below the floor by less than that margin is Fair Price) AND it has enough comparable depth for a confident verdict. Listings without enough comparable depth are surfaced as Unscored rather than mislabeled. Full PTM methodology and DefinedTerm anchors for every label (Great Deal, Fair Price, Overpriced, Unscored) at https://app.oav.io/price-to-market.

How is Southern Auto Imports - Alpharetta's inventory priced compared to the Alpharetta, GA market?

OAV's Deal Mix summary on this page shows what share of Southern Auto Imports - Alpharetta's inventory currently scores Great Deal, Fair Price, or Overpriced against the local Alpharetta, GA comparable market. Aggregate mix is a fast read of pricing posture; per-listing detail is in the Top Deals table and full inventory grid.

How often is Southern Auto Imports - Alpharetta's inventory data refreshed on OAV?

OAV refreshes inventory data daily from the latest snapshot. The Market snapshot stamp near the top of this page shows the actual snapshot date so freshness is verifiable. Price-to-market analysis, days-on-lot, and Demand-Verified sell-through cohorts recompute on the same cadence.

OAV Dealer Intelligence

Southern Auto Imports - Alpharetta inventory in Alpharetta, GA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Market snapshot · October 27, 2026

OAV evaluates vehicle asking prices against comparable listings when sufficient market evidence is available. Days-on-lot and Demand-Verified sell-through are separate demand signals. Market data is refreshed regularly.

Use this page to

Compare Southern Auto Imports - Alpharetta's prices against the local Alpharetta, GA market.
Find Southern Auto Imports - Alpharetta's lowest-days-on-lot inventory (faster-turning vehicles).
Track Southern Auto Imports - Alpharetta's deal mix (Great Deal / Fair Price / Overpriced) over time.

Listing price distribution

OAV checked 39 current listings at this dealer on October 27, 2026: 0 Great Deal, 7 Fair Price and 0 Overpriced against comparable listings, and 32 Unscored.

OAV's price verdicts apply to individual listings, not dealers. No dealer can pay to change a verdict or its placement.

Figures compare advertised listing prices against OAV's comparable-market range and may not include taxes, registration, or dealer fees.

39 total vehicles listed · 39 used

Great Deals

of 39 total inventory

Total inventory

Alpharetta, GA

Request availability and out-the-door price

OAV will route your inquiry to Southern Auto Imports - Alpharetta for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 39 vehicles in inventory.

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Vehicles at Southern Auto Imports - Alpharetta

OAV found 39 active listings for Southern Auto Imports - Alpharetta in Alpharetta, GA. OAV evaluates vehicle asking prices against comparable listings when sufficient market evidence is available. Days-on-lot and Demand-Verified sell-through are separate demand signals. Market data is refreshed regularly.

According to RetailVision™ data, OAV is currently analyzing approximately 39 vehicles in this dealer's inventory in Alpharetta, GA.

Used Inventory

39 used vehicles · evidence-backed Price-to-Market analysis

Vehicles Listed

Average Price

$21,353

Price Range

$8,994–$39,993

Avg Days on Lot

Deal Mix· 39 of 39 shown

Great Dealsⓘ

0.0% of 39 shown

Fair Priceⓘ

17.9% of 39 shown

Overpricedⓘ

0.0% of 39 shown

Unscoredⓘ

82.1% of 39 shown

Current Inventory (39 of 39)

Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 BMW X5

Alpharetta, GA

Fair PriceRobust · 63

$25,35899,079 mi

Market: $19,215 – $30,873

Comparison: 63 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 331 days listed (based on current market benchmarks)

Alpharetta, GA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford F-250 Super Duty

Alpharetta, GA

Fair PriceModerate · 42

$39,993109,938 mi

Market: $23,500 – $53,995

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 58 days listed (based on current market benchmarks)

Alpharetta, GA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Lexus IS

Alpharetta, GA

Fair PriceModerate · 26

$16,199118,854 mi

Market: $10,998 – $19,220

Comparison: 26 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 58 days listed (based on current market benchmarks)

Alpharetta, GA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Toyota Camry

Alpharetta, GA

Fair PriceModerate · 20

$13,99393,982 mi

Market: $5,599 – $18,299

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Alpharetta, GA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Lexus IS

Alpharetta, GA

Fair PriceLimited · 16

$18,99387,918 mi

Market: $13,195 – $20,903

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)

Alpharetta, GA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford Mustang

Alpharetta, GA

Fair PriceLimited · 10

$23,89979,526 mi

Market: $21,999 – $28,035

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)

Alpharetta, GA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Land Rover Range Rover

Alpharetta, GA

Fair PriceLimited · 10

$24,60786,816 mi

Market: $19,349 – $27,900

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 65 days listed (based on current market benchmarks)

Alpharetta, GA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 BMW X3

Alpharetta, GA

Vehicles at Southern Auto Imports - Alpharetta

Used Inventory

Current Inventory (39 of 39)

2020 BMW X5

2017 Ford F-250 Super Duty

2015 Lexus IS

2017 Toyota Camry

2016 Lexus IS

2017 Ford Mustang

2018 Land Rover Range Rover

2014 BMW X3

2017 Volkswagen Golf GTI

2016 Honda Civic

2003 Chevrolet Corvette

2012 Nissan 370Z

2017 Lexus IS

2014 Lexus IS

2018 Lexus IS

2015 Toyota Sequoia

2015 Ford Mustang

2019 Lexus IS

2015 Lexus IS

2014 Toyota Tacoma

2016 Lexus IS

2015 Toyota Tundra

2015 Lexus IS

2015 Lexus IS

2016 Ford Mustang

2016 Toyota Tundra

2016 Chevrolet Silverado 1500

2020 Lexus IS

2020 Toyota 4Runner

2015 Toyota Tundra

2017 Chevrolet Camaro

2018 GMC Sierra 1500 Denali

2016 Ford F-150

2014 Toyota Tundra

2015 BMW M4 Convertible

2018 Toyota Tundra

2017 Chevrolet Corvette

2020 Cadillac Escalade

2019 Ford F-250 Super Duty

Reviews & OAV Score™

How this dealer listing is verified