The Automotive Answer Engine
Every car has an answer. We hold the evidence.
Ask about a VIN, price, or market. OAV returns an independent, snapshot-dated answer and the market evidence behind it — a verdict where the evidence supports one, and the evidence itself where it doesn't.
Found a car anywhere? Paste the VIN — OAV resolves it against the supported comparable range, drawn from millions of dealer-advertised listings. Dealers can't pay to change a verdict.
OAV.io is an independent automotive market-evidence platform. It evaluates asking prices against comparable listings and publishes a Price-to-Market verdict when the evidence supports one. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict.
Market snapshot · October 9, 2026
5.9M+
Unique vehicles analyzed
as of October 8, 2026
57,000+
US dealerships
Daily
Data pipeline
Comparable
Market-evidence analysis
3.2M new·2.7M used·Listings processed daily
Or explore the market
660 listings found
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Mercedes-Benz E-Class E450 All-Terrain
West Allis, WI
Market: $84,727 – $98,574
Comparison: 32 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 45 days listed (based on current market benchmarks)
West Allis, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Mercedes-Benz E-Class AMG E53
West Allis, WI
Market: $93,062 – $124,279
Comparison: 151 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)
West Allis, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW M5 Touring
Neenah, WI
Comparison: 3 similar vehicles
Neenah, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW M5 Touring
West Allis, WI
Market: $133,622 – $170,247
Comparison: 48 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)
West Allis, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Volvo V60 Cross Country Plus
Delavan, WI
Market: $48,913 – $57,782
Comparison: 18 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 337 days listed (based on current market benchmarks)
Delavan, WI
2026 Mercedes-Benz E-Class E450 All-Terrain
Madison, WI
Market: $75,367 – $76,372
Comparison: 12 similar vehicles
Priced ~6% above the typical market range for similar vehicles (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Base
Chippewa Falls, WI
Comparison: 6 similar vehicles
Chippewa Falls, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Janesville, WI
Market: $21,997 – $39,394
Comparison: 443 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 90 days listed (based on current market benchmarks)
Janesville, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Comparison: 3 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Onyx Edition
Platteville, WI
Market: $22,999 – $41,542
Comparison: 101 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 51 days listed (based on current market benchmarks)
Platteville, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Janesville, WI
Market: $21,997 – $39,394
Comparison: 443 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)
Janesville, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Janesville, WI
Market: $21,997 – $39,394
Comparison: 443 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)
Janesville, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Onyx Edition
Greenfield, WI
Market: $22,999 – $41,542
Comparison: 172 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 158 days listed (based on current market benchmarks)
Greenfield, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Waukesha, WI
Comparison: 7 similar vehicles
Waukesha, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Comparison: 5 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Volvo V60 Cross Country Plus
Delavan, WI
Market: $31,902 – $40,407
Comparison: 24 similar vehicles
Competitively priced ~12% below the typical range compared to similar vehicles · 48 days listed (based on current market benchmarks)
Delavan, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Comparison: 7 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Wausau, WI
Market: $20,735 – $39,394
Comparison: 232 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)
Wausau, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Neenah, WI
Market: $21,997 – $39,394
Comparison: 389 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Neenah, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Comparison: 6 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
West Salem, WI
Market: $20,735 – $39,394
Comparison: 266 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)
West Salem, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Market: $21,500 – $32,348
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Market: $21,500 – $32,348
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Comparison: 9 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Onyx Edition
Janesville, WI
Comparison: 4 similar vehicles
Janesville, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Janesville, WI
Comparison: 4 similar vehicles
Janesville, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Onyx Edition
Kenosha, WI
Market: $27,289 – $28,931
Comparison: 10 similar vehicles
Priced ~4% above the typical market range for similar vehicles (based on current market benchmarks)
Kenosha, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Waukesha, WI
Comparison: 6 similar vehicles
Waukesha, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Comparison: 7 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Onyx Edition
Hudson, WI
Comparison: 8 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $27,723 – $32,621
Comparison: 18 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 58 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Hudson, WI
Comparison: 9 similar vehicles
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Mequon, WI
Market: $27,723 – $32,621
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)
Mequon, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $21,997 – $39,394
Comparison: 430 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $21,997 – $39,394
Comparison: 430 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Onyx Edition
Neenah, WI
Market: $22,999 – $41,542
Comparison: 146 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)
Neenah, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $31,243 – $33,379
Comparison: 11 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 36 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Viroqua, WI
Comparison: 6 similar vehicles
Viroqua, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $30,899 – $33,379
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $30,076 – $32,399
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $30,076 – $32,399
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Oshkosh, WI
Market: $30,076 – $34,620
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 142 days listed (based on current market benchmarks)
Oshkosh, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Oshkosh, WI
Market: $30,076 – $34,620
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 66 days listed (based on current market benchmarks)
Oshkosh, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Limited
Racine, WI
Market: $25,044 – $43,394
Comparison: 155 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 176 days listed (based on current market benchmarks)
Racine, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Onyx Edition
Hudson, WI
Market: $27,846 – $34,348
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)
Hudson, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Limited
Madison, WI
Market: $25,044 – $43,394
Comparison: 146 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 91 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $30,899 – $33,379
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $30,076 – $32,399
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $30,899 – $33,379
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)
Milwaukee, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback Premium
Milwaukee, WI
Market: $30,899 – $33,379
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)
Milwaukee, WI
Trust signal layer
Demand-Verified Deals™
The Demand-Verified badge is sell-through evidence — the matched cohort of similar vehicles is selling faster than its market baseline, and this listing is still within the cohort’s typical selling window. It is separate from OAV’s price verdict. A Demand-Verified Deal is a listing that carries the badge and is also rated Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin). The Deal is the intersection of the two signals. Each Demand-Verified listing shows its cohort’s typical sell-time, its days-on-lot, and a comparable count. Listings without sufficient, fresh cohort coverage get no label, and the section hides itself when none on a page qualify, so the signal stays honest.
Current status: the Demand-Verified badge is withheld on every listing while OAV re-validates the sell-through claim behind it, so no Top Demand-Verified Deals section is showing anywhere on the site right now. The sell-through evidence itself still appears on listings where a cohort supports it, and Price-to-Market verdicts are unaffected. The badge returns only if the re-validation confirms the claim.
See the full Demand-Verified Deals methodology for the labeling rules and examples.
Example market pages
- Dallas trucks — Live truck market example
- Los Angeles EVs — Live EV market example
- Phoenix SUVs — Live SUV market example
OAV answers these questions
- What are the best priced vehicles?
- Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
- Which vehicles are priced below market?
- Vehicles rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
- Which listings are Demand-Verified?
- A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
- Which vehicles are priced below comparable listings?
- OAV's Price-to-Market analysis compares a listing's asking price against similar cars, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
How OAV works
- How does OAV rate vehicle deals?
- OAV compares a listing's asking price against similar vehicles currently for sale and publishes a Price-to-Market verdict only when the evidence supports one. OAV rates scored listings as Great Deal (priced below the comparable-range floor by at least OAV's minimum-gap margin), Fair Price (priced within the comparable range, or below the floor by less than that margin), or Overpriced (priced above the comparable range). Listings OAV cannot score on the available evidence are shown as Unscored rather than receiving an unsupported verdict. Ratings are recomputed as OAV processes new inventory data through its daily pipeline; each page shows the market snapshot used for its analysis.
- How fresh is OAV's vehicle data?
- OAV processes inventory, pricing, and days-on-lot data daily from the dealer source. Every market page and VIN page carries a “Market snapshot” timestamp showing the snapshot date the page was built from, so the exact data vintage is always visible.
- Does OAV include days on lot?
- Yes. OAV records days-on-lot from the dealer feed when the feed supplies it. Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Are OAV dealers verified?
- Dealer profiles include public market summaries from live inventory data — make mix, deal mix, average days on lot, market position. Claimed OAV dealers manage their profile, route inbound buyer inquiries, and control verified contact information. Paid RetailVision™ subscribers unlock deeper analytics: per-listing comparable counts, market context drill-downs, inventory health, pricing recommendations, competitive benchmarking, alerts, exports, and enhanced merchandising.
- What technology powers OAV's deal ratings?
- Certain vehicle market-standardization methods are covered by U.S. Patent No. 12,236,477; the Price-to-Market verdict method is the subject of a pending U.S. patent application. The standardization technology normalizes naming conventions and deduplicates cross-listed inventory across the dealership network, so every comparable-market calculation is drawn from a clean, unified data set.
Related questions
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