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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Sedans in Herndon, VA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

130 new sedans listed by dealers in Herndon, VA. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all sedans in Herndon.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 100 new sedans across the Herndon, VA market.

New Sedan Listings
130
Average Price
$41,296
Price Range
$23,635–$117,500

All New Sedans in Herndon, VA

Listed from lowest asking price upward. Only new inventory shown on this page.

2027 Kia K4 LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LX

Herndon, VA

Fair PriceModerate · 25
$23,635Mileage not verified

Market: $23,261 – $26,141

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Herndon, VA

2026 Volkswagen Jetta S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Volkswagen Jetta S

Herndon, VA

UnscoredInsufficient · 3
$23,705Mileage not verified

Comparison: 3 similar vehicles

Herndon, VA

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Herndon, VA

Fair PriceRobust · 116
$23,71310 mi

Market: $22,077 – $25,719

Comparison: 116 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Herndon, VA

2027 Kia K4 LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LX

Herndon, VA

Fair PriceModerate · 25
$23,835Mileage not verified

Market: $23,261 – $26,141

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Herndon, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 241
$23,97712 mi

Market: $22,099 – $32,543

Comparison: 241 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 102 days listed (based on current market benchmarks)

Herndon, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 241
$23,97712 mi

Market: $22,099 – $32,543

Comparison: 241 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 134 days listed (based on current market benchmarks)

Herndon, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 241
$23,97712 mi

Market: $22,099 – $32,543

Comparison: 241 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 210 days listed (based on current market benchmarks)

Herndon, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 241
$24,47712 mi

Market: $22,099 – $32,543

Comparison: 241 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 106 days listed (based on current market benchmarks)

Herndon, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 241
$24,4774,465 mi

Market: $22,099 – $32,543

Comparison: 241 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 185 days listed (based on current market benchmarks)

Herndon, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 241
$24,47712 mi

Market: $22,099 – $32,543

Comparison: 241 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 190 days listed (based on current market benchmarks)

Herndon, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 241
$24,47712 mi

Market: $22,099 – $32,543

Comparison: 241 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 162 days listed (based on current market benchmarks)

Herndon, VA

2026 Mazda Mazda3 S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Mazda Mazda3 S

Herndon, VA

Fair PriceRobust · 60
$24,590Mileage not verified

Market: $24,756 – $27,435

Comparison: 60 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 30 days listed (based on current market benchmarks)

Herndon, VA

2027 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 108
$24,8355 mi

Market: $24,540 – $27,849

Comparison: 108 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport

Herndon, VA

Fair PriceModerate · 28
$24,9648 mi

Market: $22,741 – $25,449

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 196 days listed (based on current market benchmarks)

Herndon, VA

2026 Volkswagen Jetta Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Volkswagen Jetta Sport

Herndon, VA

Fair PriceRobust · 55
$25,111Mileage not verified

Market: $23,632 – $29,205

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Herndon, VA

2026 Volkswagen Jetta Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Volkswagen Jetta Sport

Herndon, VA

Fair PriceRobust · 55
$25,161Mileage not verified

Market: $23,632 – $29,205

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport Plus

Herndon, VA

Fair PriceRobust · 294
$25,29412 mi

Market: $23,709 – $48,520

Comparison: 294 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport Plus

Herndon, VA

Fair PriceRobust · 294
$25,29412 mi

Market: $23,709 – $48,520

Comparison: 294 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport Plus

Herndon, VA

Fair PriceRobust · 294
$25,29512 mi

Market: $23,709 – $48,520

Comparison: 294 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport

Herndon, VA

Fair PriceModerate · 28
$25,3998 mi

Market: $22,741 – $25,449

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 162 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport

Herndon, VA

Fair PriceModerate · 28
$25,3998 mi

Market: $22,741 – $25,449

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 164 days listed (based on current market benchmarks)

Herndon, VA

2027 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LXS

Herndon, VA

Fair PriceRobust · 108
$25,43012 mi

Market: $24,540 – $27,849

Comparison: 108 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport

Herndon, VA

Fair PriceModerate · 28
$25,4448 mi

Market: $22,741 – $25,449

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 237 days listed (based on current market benchmarks)

Herndon, VA

2026 Hyundai Elantra SEL Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport

Herndon, VA

OverpricedModerate · 28
$25,4498 mi

Market: $22,741 – $25,444

Comparison: 28 similar vehicles

Herndon, VA

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