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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Sedans in Harrisonburg, VA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

129 new sedans listed by dealers in Harrisonburg, VA. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all sedans in Harrisonburg.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 100 new sedans across the Harrisonburg, VA market.

New Sedan Listings
129
Average Price
$31,214
Price Range
$21,894–$51,643

All New Sedans in Harrisonburg, VA

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra S

Harrisonburg, VA

Fair PriceRobust · 52
$21,8944 mi

Market: $21,713 – $25,684

Comparison: 52 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 112 days listed (based on current market benchmarks)

Harrisonburg, VA

2026 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SV

Harrisonburg, VA

Unscored
$22,6444 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2026 Hyundai Elantra SEL Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport

Harrisonburg, VA

Fair PriceRobust · 210
$23,4099 mi

Market: $20,852 – $27,375

Comparison: 210 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 125 days listed (based on current market benchmarks)

Harrisonburg, VA

2026 Hyundai Elantra SEL Sport Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport Plus

Harrisonburg, VA

Fair PriceRobust · 1192
$23,5719 mi

Market: $21,188 – $48,520

Comparison: 1192 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 96 days listed (based on current market benchmarks)

Harrisonburg, VA

2026 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SR

Harrisonburg, VA

UnscoredInsufficient · 4
$23,7448 mi

Comparison: 4 similar vehicles

Harrisonburg, VA

2026 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SR

Harrisonburg, VA

UnscoredInsufficient · 4
$24,1445 mi

Comparison: 4 similar vehicles

Harrisonburg, VA

2026 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SR

Harrisonburg, VA

UnscoredInsufficient · 4
$24,1446 mi

Comparison: 4 similar vehicles

Harrisonburg, VA

2026 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SR

Harrisonburg, VA

UnscoredInsufficient · 4
$24,1447 mi

Comparison: 4 similar vehicles

Harrisonburg, VA

2026 Hyundai Elantra SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL

Harrisonburg, VA

Fair PriceRobust · 312
$24,2298 mi

Market: $22,044 – $28,345

Comparison: 312 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 125 days listed (based on current market benchmarks)

Harrisonburg, VA

2027 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra SV

Harrisonburg, VA

Fair PriceRobust · 54
$24,3645 mi

Market: $24,577 – $27,304

Comparison: 54 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 68 days listed (based on current market benchmarks)

Harrisonburg, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Harrisonburg, VA

Unscored
$24,39916 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2026 Nissan Sentra SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SR

Harrisonburg, VA

UnscoredInsufficient · 4
$24,4445 mi

Comparison: 4 similar vehicles

Harrisonburg, VA

2027 Nissan Sentra S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Sentra S

Harrisonburg, VA

Unscored
$24,5945 mi

Comparison: 6 similar vehicles

Harrisonburg, VA

2026 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SV

Harrisonburg, VA

Unscored
$24,6446 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Harrisonburg, VA

Unscored
$24,89917 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Harrisonburg, VA

Unscored
$24,89915 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2027 Kia K4 LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LX

Harrisonburg, VA

UnscoredInsufficient · 3
$25,129Mileage not verified

Comparison: 3 similar vehicles

Harrisonburg, VA

2027 Kia K4 LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LX

Harrisonburg, VA

UnscoredInsufficient · 3
$25,12916 mi

Comparison: 3 similar vehicles

Harrisonburg, VA

2027 Kia K4 LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia K4 LX

Harrisonburg, VA

UnscoredInsufficient · 3
$25,129Mileage not verified

Comparison: 3 similar vehicles

Harrisonburg, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Harrisonburg, VA

Unscored
$25,14917 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Harrisonburg, VA

Unscored
$25,299234 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2026 Kia K4 LXS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 LXS

Harrisonburg, VA

Unscored
$25,35414 mi

Comparison: 9 similar vehicles

Harrisonburg, VA

2026 Kia K4 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 EX

Harrisonburg, VA

Fair PriceModerate · 23
$25,39916 mi

Market: $25,341 – $27,046

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)

Harrisonburg, VA

2026 Kia K4 EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Kia K4 EX

Harrisonburg, VA

Fair PriceModerate · 23
$25,39917 mi

Market: $25,341 – $27,046

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 55 days listed (based on current market benchmarks)

Harrisonburg, VA

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