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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Amarillo, TX

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

1,123 new trucks listed by dealers in Amarillo, TX. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Amarillo.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 1,100 new trucks across the Amarillo, TX market.

New Truck Listings
1,123
Average Price
$62,541
Price Range
$27,480–$109,780

All New Trucks in Amarillo, TX

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Amarillo, TX

Fair PriceLimited · 10
$27,4805 mi

Market: $26,480 – $33,220

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Amarillo, TX

Fair PriceLimited · 10
$27,4807 mi

Market: $26,480 – $33,220

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Amarillo, TX

Great DealLimited · 16
$27,8305 mi

Market: $28,830 – $38,635

Comparison: 16 similar vehicles

Competitively priced ~3% below the typical range compared to similar vehicles · 45 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Amarillo, TX

Fair PriceLimited · 16
$28,8305 mi

Market: $27,830 – $38,635

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Amarillo, TX

Fair PriceLimited · 10
$29,7005 mi

Market: $26,480 – $33,220

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Amarillo, TX

Fair PriceLimited · 10
$30,05025 mi

Market: $26,480 – $33,220

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$30,6158 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 144 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,0736 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,0736 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 99 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,0736 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 91 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,2076 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,2076 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,2076 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,2076 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 95 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,2076 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,2076 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 91 days listed (based on current market benchmarks)

Amarillo, TX

2027 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick XL

Amarillo, TX

UnscoredInsufficient · 3
$31,210Mileage not verified

Comparison: 3 similar vehicles

Amarillo, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Amarillo, TX

Fair PriceLimited · 16
$31,5155 mi

Market: $27,830 – $38,635

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,6246 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 154 days listed (based on current market benchmarks)

Amarillo, TX

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Amarillo, TX

Fair PriceLimited · 18
$31,6246 mi

Market: $30,600 – $38,965

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 160 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Amarillo, TX

Fair PriceLimited · 10
$31,6455 mi

Market: $30,670 – $40,845

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Amarillo, TX

Fair PriceLimited · 16
$31,7155 mi

Market: $27,830 – $38,635

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Amarillo, TX

Fair PriceLimited · 16
$31,9055 mi

Market: $27,830 – $38,635

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Amarillo, TX

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Amarillo, TX

Fair PriceLimited · 16
$31,9056 mi

Market: $27,830 – $38,635

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 81 days listed (based on current market benchmarks)

Amarillo, TX

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