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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Watertown, SD

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

111 new trucks listed by dealers in Watertown, SD. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Watertown.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 100 new trucks across the Watertown, SD market.

New Truck Listings
111
Average Price
$64,317
Price Range
$40,605–$100,098

All New Trucks in Watertown, SD

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Jeep Gladiator Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Gladiator Sport

Watertown, SD

UnscoredInsufficient · 0
$40,605Mileage not verified

Watertown, SD

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Watertown, SD

Unscored
$41,5165 mi

Comparison: 6 similar vehicles

Watertown, SD

2026 GMC Sierra 1500 Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Pro

Watertown, SD

Fair PriceRobust · 176
$41,8887 mi

Market: $36,248 – $57,959

Comparison: 176 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 251 days listed (based on current market benchmarks)

Watertown, SD

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Watertown, SD

UnscoredInsufficient · 4
$44,2145 mi

Comparison: 4 similar vehicles

Watertown, SD

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Watertown, SD

Fair PriceLimited · 12
$45,184Mileage not verified

Market: $43,347 – $46,435

Comparison: 12 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Watertown, SD

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Watertown, SD

UnscoredInsufficient · 4
$45,5275 mi

Comparison: 4 similar vehicles

Watertown, SD

2026 GMC Sierra 1500 Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Elevation

Watertown, SD

Fair PriceModerate · 22
$45,7982 mi

Market: $46,729 – $59,554

Comparison: 22 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 336 days listed (based on current market benchmarks)

Watertown, SD

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Watertown, SD

Fair PriceRobust · 60
$46,250Mileage not verified

Market: $39,948 – $48,677

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Watertown, SD

2026 GMC Canyon Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Canyon Elevation

Watertown, SD

Fair PriceRobust · 81
$46,9335 mi

Market: $38,104 – $54,038

Comparison: 81 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 167 days listed (based on current market benchmarks)

Watertown, SD

2026 Chevrolet Silverado 1500 Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 Custom

Watertown, SD

UnscoredInsufficient · 3
$47,0405 mi

Comparison: 3 similar vehicles

Watertown, SD

2026 Chevrolet Silverado 1500 Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 Custom

Watertown, SD

UnscoredInsufficient · 3
$47,0405 mi

Comparison: 3 similar vehicles

Watertown, SD

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Watertown, SD

UnscoredInsufficient · 4
$47,7265 mi

Comparison: 4 similar vehicles

Watertown, SD

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Watertown, SD

Fair PriceRobust · 60
$48,443Mileage not verified

Market: $39,948 – $48,677

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Watertown, SD

2026 GMC Sierra 1500 Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Elevation

Watertown, SD

Fair PriceModerate · 21
$49,2315 mi

Market: $45,798 – $59,554

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 70 days listed (based on current market benchmarks)

Watertown, SD

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Watertown, SD

Fair PriceLimited · 10
$49,6995 mi

Market: $50,635 – $69,784

Comparison: 10 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 49 days listed (based on current market benchmarks)

Watertown, SD

2026 GMC Canyon AT4

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Canyon AT4

Watertown, SD

UnscoredInsufficient · 0
$50,359Mileage not verified

Watertown, SD

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Watertown, SD

Fair PriceLimited · 10
$50,6356 mi

Market: $49,699 – $69,784

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)

Watertown, SD

2026 Ford Ranger Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger Lariat

Watertown, SD

Fair PriceModerate · 22
$50,961Mileage not verified

Market: $48,002 – $54,425

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 102 days listed (based on current market benchmarks)

Watertown, SD

2024 RAM 5500 Chassis Cab Tradesman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 RAM 5500 Chassis Cab Tradesman

Watertown, SD

UnscoredInsufficient · 0
$50,99012 mi

Watertown, SD

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Watertown, SD

Fair PriceModerate · 20
$51,2675 mi

Market: $50,105 – $56,546

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 119 days listed (based on current market benchmarks)

Watertown, SD

2027 RAM 1500 Pickup Tradesman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Tradesman

Watertown, SD

UnscoredInsufficient · 0
$51,960Mileage not verified

Watertown, SD

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Watertown, SD

UnscoredInsufficient · 3
$52,135Mileage not verified

Comparison: 3 similar vehicles

Watertown, SD

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Watertown, SD

UnscoredInsufficient · 3
$52,172Mileage not verified

Comparison: 3 similar vehicles

Watertown, SD

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Watertown, SD

Fair PriceModerate · 20
$52,2155 mi

Market: $50,105 – $56,546

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 123 days listed (based on current market benchmarks)

Watertown, SD

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