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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Sedans in Columbia, SC

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

482 new sedans listed by dealers in Columbia, SC. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all sedans in Columbia.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 500 new sedans across the Columbia, SC market.

New Sedan Listings
482
Average Price
$38,313
Price Range
$22,416–$189,375

All New Sedans in Columbia, SC

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,41619 mi

Market: $22,447 – $23,227

Comparison: 36 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 90 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,44723 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 85 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,47811 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 102 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,47810 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,49711 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,591200 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 343 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,61211 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 50 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$22,61612 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceRobust · 160
$22,74711 mi

Market: $19,762 – $29,783

Comparison: 160 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceRobust · 160
$22,74712 mi

Market: $19,762 – $29,783

Comparison: 160 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$23,07511 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$23,07510 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceRobust · 160
$23,07510 mi

Market: $19,762 – $29,783

Comparison: 160 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceRobust · 160
$23,07610 mi

Market: $19,762 – $29,783

Comparison: 160 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$23,10115 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Columbia, SC

2025 Hyundai Elantra SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Hyundai Elantra SEL

Columbia, SC

Unscored
$23,1153,852 mi

Comparison: 5 similar vehicles

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$23,22710 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$23,22710 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$23,2279 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceModerate · 36
$23,2279 mi

Market: $22,416 – $23,227

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceRobust · 160
$23,22711 mi

Market: $19,762 – $29,783

Comparison: 160 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Columbia, SC

2026 Nissan Sentra SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Sentra SV

Columbia, SC

Fair PriceRobust · 65
$23,26033 mi

Market: $21,357 – $27,902

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SE

Columbia, SC

Fair PriceRobust · 160
$23,3124,336 mi

Market: $19,762 – $29,783

Comparison: 160 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 230 days listed (based on current market benchmarks)

Columbia, SC

2026 Hyundai Elantra SEL Sport Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Elantra SEL Sport Plus

Columbia, SC

Fair PriceModerate · 46
$23,54813 mi

Market: $24,021 – $25,584

Comparison: 46 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 63 days listed (based on current market benchmarks)

Columbia, SC

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