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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Jackson, MS

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

383 new trucks listed by dealers in Jackson, MS. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Jackson.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 400 new trucks across the Jackson, MS market.

New Truck Listings
383
Average Price
$67,598
Price Range
$31,210–$159,795

All New Trucks in Jackson, MS

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Jackson, MS

Fair PriceLimited · 18
$31,210Mileage not verified

Market: $29,625 – $34,521

Comparison: 18 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Jackson, MS

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Jackson, MS

Fair PriceModerate · 20
$34,67411 mi

Market: $30,465 – $37,870

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

Jackson, MS

2027 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Colorado Work Truck

Jackson, MS

Fair PriceRobust · 73
$34,740Mileage not verified

Market: $34,576 – $42,935

Comparison: 73 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)

Jackson, MS

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Jackson, MS

Fair PriceModerate · 20
$35,13412 mi

Market: $30,465 – $37,870

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 45 days listed (based on current market benchmarks)

Jackson, MS

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Jackson, MS

Unscored
$36,3454 mi

Comparison: 7 similar vehicles

Jackson, MS

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Jackson, MS

Fair PriceModerate · 21
$36,705Mileage not verified

Market: $30,465 – $37,870

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 65 days listed (based on current market benchmarks)

Jackson, MS

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Jackson, MS

Fair PriceModerate · 20
$36,7055 mi

Market: $30,465 – $37,870

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 65 days listed (based on current market benchmarks)

Jackson, MS

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Jackson, MS

Unscored
$36,8364 mi

Comparison: 7 similar vehicles

Jackson, MS

2027 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick XLT

Jackson, MS

OverpricedLimited · 13
$37,305Mileage not verified

Market: $32,905 – $36,639

Comparison: 13 similar vehicles

Priced ~2% above the typical market range for similar vehicles (based on current market benchmarks)

Jackson, MS

2026 Ford Maverick Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lariat

Jackson, MS

Fair PriceModerate · 28
$37,350Mileage not verified

Market: $38,144 – $44,840

Comparison: 28 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 145 days listed (based on current market benchmarks)

Jackson, MS

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Jackson, MS

OverpricedModerate · 20
$37,4453,000 mi

Market: $30,465 – $37,130

Comparison: 20 similar vehicles

Priced ~1% above the typical market range for similar vehicles (based on current market benchmarks)

Jackson, MS

2026 Toyota Tacoma SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR

Jackson, MS

Unscored
$37,674Mileage not verified

Comparison: 6 similar vehicles

Jackson, MS

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Jackson, MS

Fair PriceModerate · 31
$37,745Mileage not verified

Market: $34,080 – $46,398

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)

Jackson, MS

2026 Toyota Tacoma SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR

Jackson, MS

Unscored
$38,819Mileage not verified

Comparison: 6 similar vehicles

Jackson, MS

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Jackson, MS

Fair PriceModerate · 30
$38,8803,000 mi

Market: $34,080 – $46,398

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 159 days listed (based on current market benchmarks)

Jackson, MS

2027 Nissan Frontier PRO-X

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier PRO-X

Jackson, MS

UnscoredInsufficient · 4
$39,0994 mi

Comparison: 4 similar vehicles

Jackson, MS

2026 Toyota Tacoma SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR

Jackson, MS

Unscored
$40,721Mileage not verified

Comparison: 6 similar vehicles

Jackson, MS

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Jackson, MS

Fair PriceModerate · 30
$40,76011 mi

Market: $34,080 – $46,398

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 98 days listed (based on current market benchmarks)

Jackson, MS

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Jackson, MS

Fair PriceModerate · 30
$40,76011 mi

Market: $34,080 – $46,398

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 101 days listed (based on current market benchmarks)

Jackson, MS

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Jackson, MS

Great DealModerate · 29
$40,823Mileage not verified

Market: $42,483 – $47,453

Comparison: 29 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 4 days listed (based on current market benchmarks)

Jackson, MS

2026 GMC Canyon Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Canyon Elevation

Jackson, MS

Fair PriceLimited · 13
$41,2405 mi

Market: $38,865 – $45,205

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 83 days listed (based on current market benchmarks)

Jackson, MS

2026 GMC Canyon Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Canyon Elevation

Jackson, MS

Fair PriceLimited · 13
$41,7405 mi

Market: $38,865 – $45,205

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Jackson, MS

2027 Ford Maverick Tremor

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick Tremor

Jackson, MS

UnscoredInsufficient · 0
$41,765Mileage not verified

Jackson, MS

2026 GMC Canyon Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Canyon Elevation

Jackson, MS

Fair PriceLimited · 13
$41,8905 mi

Market: $38,865 – $45,205

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Jackson, MS

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