Skip to main content
U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Columbia, MS

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

86 new trucks listed by dealers in Columbia, MS. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Columbia.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 86 new trucks across the Columbia, MS market.

New Truck Listings
86
Average Price
$65,505
Price Range
$38,275–$98,823

All New Trucks in Columbia, MS

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XL

Columbia, MS

Fair PriceModerate · 22
$38,275Mileage not verified

Market: $38,085 – $55,290

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Columbia, MS

2027 Ford Maverick Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick Lariat

Columbia, MS

Fair PriceLimited · 12
$39,745Mileage not verified

Market: $39,000 – $44,058

Comparison: 12 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Columbia, MS

2027 RAM 1500 Pickup Tradesman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Tradesman

Columbia, MS

Fair PriceLimited · 14
$45,4681 mi

Market: $45,210 – $51,181

Comparison: 14 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Columbia, MS

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Columbia, MS

Great DealModerate · 38
$46,2346 mi

Market: $48,325 – $67,420

Comparison: 38 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 74 days listed (based on current market benchmarks)

Columbia, MS

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Columbia, MS

Fair PriceRobust · 88
$46,6964 mi

Market: $42,120 – $61,587

Comparison: 88 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 58 days listed (based on current market benchmarks)

Columbia, MS

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Columbia, MS

Fair PriceRobust · 90
$47,1363 mi

Market: $45,980 – $69,165

Comparison: 90 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 63 days listed (based on current market benchmarks)

Columbia, MS

2027 RAM 1500 Pickup Express

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Express

Columbia, MS

Fair PriceLimited · 19
$47,5455 mi

Market: $45,687 – $55,010

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 87 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Tradesman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Tradesman

Columbia, MS

Fair PriceRobust · 134
$47,7151 mi

Market: $33,203 – $57,800

Comparison: 134 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 124 days listed (based on current market benchmarks)

Columbia, MS

2027 RAM 1500 Pickup Tradesman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Tradesman

Columbia, MS

Fair PriceLimited · 14
$48,4444 mi

Market: $45,210 – $51,181

Comparison: 14 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)

Columbia, MS

2027 RAM 1500 Pickup Tradesman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Tradesman

Columbia, MS

Fair PriceLimited · 14
$49,0091 mi

Market: $45,210 – $51,181

Comparison: 14 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Columbia, MS

Fair PriceModerate · 35
$50,4291,564 mi

Market: $42,736 – $55,487

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 508 days listed (based on current market benchmarks)

Columbia, MS

2027 RAM 1500 Pickup Express

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Express

Columbia, MS

Fair PriceLimited · 19
$50,441Mileage not verified

Market: $45,687 – $55,010

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Columbia, MS

2027 RAM 1500 Pickup Express

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Express

Columbia, MS

Fair PriceLimited · 19
$50,8661 mi

Market: $45,687 – $55,010

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Columbia, MS

Fair PriceModerate · 35
$51,3554,648 mi

Market: $42,736 – $55,487

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 502 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Columbia, MS

Fair PriceModerate · 35
$51,770931 mi

Market: $42,736 – $55,487

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 502 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Columbia, MS

Fair PriceModerate · 35
$51,894Mileage not verified

Market: $42,736 – $55,487

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 230 days listed (based on current market benchmarks)

Columbia, MS

2026 Jeep Gladiator Mojave

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Gladiator Mojave

Columbia, MS

Fair PriceModerate · 46
$51,9435 mi

Market: $44,698 – $59,900

Comparison: 46 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 144 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Columbia, MS

Fair PriceModerate · 35
$52,78318 mi

Market: $42,736 – $55,487

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 229 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Columbia, MS

Fair PriceModerate · 35
$53,2201,473 mi

Market: $42,736 – $55,487

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 392 days listed (based on current market benchmarks)

Columbia, MS

2027 RAM 1500 Pickup Express

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 RAM 1500 Pickup Express

Columbia, MS

Fair PriceLimited · 19
$53,290Mileage not verified

Market: $45,687 – $55,010

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Columbia, MS

2026 RAM 1500 Pickup Big Horn/Lone Star

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Big Horn/Lone Star

Columbia, MS

Fair PriceModerate · 35
$54,0582 mi

Market: $42,736 – $55,487

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 191 days listed (based on current market benchmarks)

Columbia, MS

2026 GMC Sierra 1500 SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 SLT

Columbia, MS

Fair PriceModerate · 25
$54,2403 mi

Market: $52,277 – $64,700

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 133 days listed (based on current market benchmarks)

Columbia, MS

2026 GMC Sierra 1500 SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 SLT

Columbia, MS

Fair PriceModerate · 25
$54,96915 mi

Market: $52,277 – $64,700

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 168 days listed (based on current market benchmarks)

Columbia, MS

2026 GMC Sierra 1500 SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 SLT

Columbia, MS

Fair PriceModerate · 25
$54,9995 mi

Market: $52,277 – $64,700

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 110 days listed (based on current market benchmarks)

Columbia, MS

Explore more markets