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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Rogers City, MI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

16 new trucks listed by dealers in Rogers City, MI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 13, 2026

Looking for the full new + used mix? View all trucks in Rogers City.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 16 new trucks across the Rogers City, MI market.

New Truck Listings
16
Average Price
$53,153
Price Range
$38,869–$69,724

All New Trucks in Rogers City, MI

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Rogers City, MI

Fair PriceRobust · 187
$38,8695 mi

Market: $32,427 – $42,909

Comparison: 187 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 45 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Rogers City, MI

Fair PriceRobust · 223
$40,2445 mi

Market: $36,322 – $47,250

Comparison: 223 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Rogers City, MI

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rogers City, MI

Fair PriceModerate · 49
$43,0384 mi

Market: $41,715 – $55,355

Comparison: 49 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 275 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Colorado LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado LT

Rogers City, MI

Fair PriceRobust · 223
$44,0195 mi

Market: $36,322 – $47,250

Comparison: 223 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 118 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Rogers City, MI

Fair PriceRobust · 287
$49,159Mileage not verified

Market: $47,196 – $66,635

Comparison: 287 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Rogers City, MI

Fair PriceRobust · 262
$49,8295 mi

Market: $42,522 – $74,814

Comparison: 262 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Rogers City, MI

Fair PriceModerate · 23
$49,8595 mi

Market: $48,657 – $57,644

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Rogers City, MI

2026 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XLT

Rogers City, MI

Unscored
$53,792101 mi

Comparison: 7 similar vehicles

Rogers City, MI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Rogers City, MI

Fair PriceModerate · 22
$54,6195 mi

Market: $47,277 – $67,798

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 68 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Rogers City, MI

Fair PriceModerate · 23
$55,3095 mi

Market: $48,657 – $57,644

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Rogers City, MI

Fair PriceModerate · 23
$55,30913 mi

Market: $48,657 – $57,644

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Rogers City, MI

Fair PriceModerate · 23
$57,6445 mi

Market: $48,657 – $57,644

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Rogers City, MI

Fair PriceModerate · 23
$57,6445 mi

Market: $48,657 – $57,644

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 30 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Rogers City, MI

Fair PriceModerate · 22
$63,5895 mi

Market: $47,277 – $67,798

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 135 days listed (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Rogers City, MI

OverpricedModerate · 22
$67,7987 mi

Market: $47,277 – $63,589

Comparison: 22 similar vehicles

Priced ~7% above the typical market range for similar vehicles (based on current market benchmarks)

Rogers City, MI

2026 Chevrolet Silverado 3500HD Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 3500HD Work Truck

Rogers City, MI

Fair PriceModerate · 43
$69,7245 mi

Market: $50,055 – $70,124

Comparison: 43 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 162 days listed (based on current market benchmarks)

Rogers City, MI

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