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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Houghton, MI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

67 new trucks listed by dealers in Houghton, MI. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Houghton.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 67 new trucks across the Houghton, MI market.

New Truck Listings
67
Average Price
$61,987
Price Range
$42,612–$115,119

All New Trucks in Houghton, MI

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Chevrolet Colorado Trail Boss

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Trail Boss

Houghton, MI

Fair PriceRobust · 64
$42,6126 mi

Market: $41,259 – $57,539

Comparison: 64 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)

Houghton, MI

2026 Ford Maverick Tremor

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Tremor

Houghton, MI

Fair PriceModerate · 22
$42,869Mileage not verified

Market: $39,140 – $44,499

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Houghton, MI

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Houghton, MI

UnscoredInsufficient · 4
$45,5026 mi

Comparison: 4 similar vehicles

Houghton, MI

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Houghton, MI

UnscoredInsufficient · 4
$45,9274 mi

Comparison: 4 similar vehicles

Houghton, MI

2026 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Z71

Houghton, MI

UnscoredInsufficient · 4
$45,9476 mi

Comparison: 4 similar vehicles

Houghton, MI

2026 GMC Sierra 1500 Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Elevation

Houghton, MI

UnscoredInsufficient · 3
$46,017220 mi

Comparison: 3 similar vehicles

Houghton, MI

2026 Ford Maverick Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lariat

Houghton, MI

OverpricedRobust · 60
$46,239Mileage not verified

Market: $41,182 – $45,854

Comparison: 60 similar vehicles

Priced ~1% above the typical market range for similar vehicles (based on current market benchmarks)

Houghton, MI

2026 GMC Sierra 1500 Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Pro

Houghton, MI

Fair PriceRobust · 72
$46,3356 mi

Market: $37,870 – $54,620

Comparison: 72 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Houghton, MI

2026 GMC Sierra 1500 Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Elevation

Houghton, MI

UnscoredInsufficient · 3
$46,3745 mi

Comparison: 3 similar vehicles

Houghton, MI

2026 GMC Sierra 1500 Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Pro

Houghton, MI

Fair PriceRobust · 72
$46,7856 mi

Market: $37,870 – $54,620

Comparison: 72 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 53 days listed (based on current market benchmarks)

Houghton, MI

2026 Chevrolet Silverado 1500 Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 Custom

Houghton, MI

Fair PriceRobust · 108
$47,2066 mi

Market: $43,719 – $62,590

Comparison: 108 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 82 days listed (based on current market benchmarks)

Houghton, MI

2026 GMC Sierra 1500 Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Elevation

Houghton, MI

UnscoredInsufficient · 3
$47,6826 mi

Comparison: 3 similar vehicles

Houghton, MI

2026 Chevrolet Silverado 1500 Custom

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 Custom

Houghton, MI

Fair PriceRobust · 108
$47,7166 mi

Market: $43,719 – $62,590

Comparison: 108 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 82 days listed (based on current market benchmarks)

Houghton, MI

2026 GMC Sierra 1500 Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Elevation

Houghton, MI

UnscoredInsufficient · 3
$48,1256 mi

Comparison: 3 similar vehicles

Houghton, MI

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Houghton, MI

Fair PriceRobust · 103
$48,2898 mi

Market: $39,690 – $50,012

Comparison: 103 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 95 days listed (based on current market benchmarks)

Houghton, MI

2026 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XL

Houghton, MI

Fair PriceLimited · 10
$48,469Mileage not verified

Market: $43,215 – $55,897

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Houghton, MI

2026 Chevrolet Silverado 1500 LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 LT

Houghton, MI

Unscored
$48,5016 mi

Comparison: 6 similar vehicles

Houghton, MI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Houghton, MI

UnscoredInsufficient · 4
$50,5524 mi

Comparison: 4 similar vehicles

Houghton, MI

2026 Chevrolet Silverado 1500 RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Silverado 1500 RST

Houghton, MI

UnscoredInsufficient · 4
$50,5526 mi

Comparison: 4 similar vehicles

Houghton, MI

2027 GMC Canyon AT4

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 GMC Canyon AT4

Houghton, MI

Unscored
$50,7303 mi

Comparison: 5 similar vehicles

Houghton, MI

2027 GMC Canyon AT4

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 GMC Canyon AT4

Houghton, MI

Unscored
$50,7303 mi

Comparison: 5 similar vehicles

Houghton, MI

2026 GMC Sierra 1500 SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 SLT

Houghton, MI

UnscoredInsufficient · 3
$52,8896 mi

Comparison: 3 similar vehicles

Houghton, MI

2026 GMC Sierra 2500HD Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 2500HD Pro

Houghton, MI

Fair PriceRobust · 82
$52,9003 mi

Market: $50,827 – $63,061

Comparison: 82 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)

Houghton, MI

2026 GMC Sierra 1500 SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 SLT

Houghton, MI

UnscoredInsufficient · 3
$53,7353 mi

Comparison: 3 similar vehicles

Houghton, MI

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