New SUVs in Northborough, MA
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
90 new SUVs listed by dealers in Northborough, MA. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all SUVs in Northborough.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 90 new SUVs across the Northborough, MA market.
All New SUVs in Northborough, MA
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus UX Hybrid 300h Premium
Northborough, MA
Market: $46,795 – $48,557
Comparison: 22 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 27 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus UX Hybrid 300h Premium
Northborough, MA
Market: $46,509 – $48,557
Comparison: 22 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus UX Hybrid 300h Premium
Northborough, MA
Market: $46,509 – $48,557
Comparison: 22 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus UX Hybrid 300h F Sport Design
Northborough, MA
Comparison: 5 similar vehicles
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX 350
Northborough, MA
Market: $50,194 – $62,188
Comparison: 186 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX Hybrid 350h
Northborough, MA
Market: $53,489 – $62,633
Comparison: 37 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus NX Hybrid 350h
Northborough, MA
Market: $53,489 – $62,633
Comparison: 37 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus RZ Premium
Northborough, MA
Market: $53,959 – $57,672
Comparison: 10 similar vehicles
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus RX 350
Northborough, MA
Market: $58,974 – $71,377
Comparison: 199 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 55 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus RX 350
Northborough, MA
Market: $58,974 – $71,377
Comparison: 199 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 53 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus RX 350
Northborough, MA
Market: $58,974 – $71,377
Comparison: 199 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus RX 350
Northborough, MA
Market: $58,974 – $71,377
Comparison: 199 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)
Northborough, MA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Lexus RZ Luxury
Northborough, MA
Comparison: 7 similar vehicles
Northborough, MA
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