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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Northampton, MA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

147 new trucks listed by dealers in Northampton, MA. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Northampton.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 100 new trucks across the Northampton, MA market.

New Truck Listings
147
Average Price
$64,155
Price Range
$33,694–$113,110

All New Trucks in Northampton, MA

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Northampton, MA

Fair PriceLimited · 19
$33,6945 mi

Market: $33,500 – $35,490

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 207 days listed (based on current market benchmarks)

Northampton, MA

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Northampton, MA

Fair PriceLimited · 19
$33,7775 mi

Market: $33,500 – $35,490

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 390 days listed (based on current market benchmarks)

Northampton, MA

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Northampton, MA

Fair PriceLimited · 19
$33,9675 mi

Market: $33,500 – $35,490

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 295 days listed (based on current market benchmarks)

Northampton, MA

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Northampton, MA

Fair PriceLimited · 19
$33,9675 mi

Market: $33,500 – $35,490

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 302 days listed (based on current market benchmarks)

Northampton, MA

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Northampton, MA

Fair PriceLimited · 19
$34,2065 mi

Market: $33,500 – $35,490

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 207 days listed (based on current market benchmarks)

Northampton, MA

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Northampton, MA

Fair PriceModerate · 43
$36,3123 mi

Market: $35,415 – $38,095

Comparison: 43 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Northampton, MA

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Northampton, MA

Fair PriceModerate · 43
$36,342Mileage not verified

Market: $35,415 – $38,095

Comparison: 43 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

Northampton, MA

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Northampton, MA

Fair PriceModerate · 43
$36,3423 mi

Market: $35,415 – $38,095

Comparison: 43 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

Northampton, MA

2026 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL Activity

Northampton, MA

UnscoredInsufficient · 3
$37,0205 mi

Comparison: 3 similar vehicles

Northampton, MA

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Northampton, MA

Fair PriceModerate · 26
$38,5453 mi

Market: $33,998 – $41,365

Comparison: 26 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

Northampton, MA

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Northampton, MA

Fair PriceModerate · 26
$38,5603 mi

Market: $33,998 – $41,365

Comparison: 26 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)

Northampton, MA

2026 Hyundai Santa Cruz Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz Limited

Northampton, MA

Unscored
$40,0543,805 mi

Comparison: 7 similar vehicles

Northampton, MA

2026 Toyota Tacoma SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR

Northampton, MA

OverpricedLimited · 15
$40,543Mileage not verified

Market: $35,243 – $40,389

Comparison: 15 similar vehicles

Northampton, MA

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Northampton, MA

Fair PriceRobust · 78
$40,9079 mi

Market: $38,942 – $43,255

Comparison: 78 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Northampton, MA

2026 Hyundai Santa Cruz XRT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz XRT

Northampton, MA

UnscoredInsufficient · 4
$41,8915 mi

Comparison: 4 similar vehicles

Northampton, MA

2026 Honda Ridgeline Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Honda Ridgeline Sport

Northampton, MA

Fair PriceModerate · 24
$42,9205 mi

Market: $41,584 – $44,865

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 96 days listed (based on current market benchmarks)

Northampton, MA

2026 Honda Ridgeline RTL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Honda Ridgeline RTL

Northampton, MA

Fair PriceRobust · 191
$43,19212 mi

Market: $41,703 – $49,000

Comparison: 191 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Northampton, MA

2026 Honda Ridgeline RTL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Honda Ridgeline RTL

Northampton, MA

Fair PriceRobust · 191
$43,61813 mi

Market: $41,703 – $49,000

Comparison: 191 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)

Northampton, MA

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Northampton, MA

Fair PriceRobust · 60
$44,5105 mi

Market: $37,694 – $48,682

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 92 days listed (based on current market benchmarks)

Northampton, MA

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Northampton, MA

Fair PriceRobust · 69
$44,682Mileage not verified

Market: $37,060 – $57,429

Comparison: 69 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)

Northampton, MA

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Northampton, MA

Fair PriceRobust · 60
$44,75068 mi

Market: $37,694 – $48,682

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 119 days listed (based on current market benchmarks)

Northampton, MA

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Northampton, MA

Fair PriceRobust · 69
$44,978Mileage not verified

Market: $37,060 – $57,429

Comparison: 69 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Northampton, MA

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Northampton, MA

Fair PriceRobust · 69
$45,148Mileage not verified

Market: $37,060 – $57,429

Comparison: 69 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 32 days listed (based on current market benchmarks)

Northampton, MA

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Northampton, MA

Fair PriceRobust · 69
$45,343Mileage not verified

Market: $37,060 – $57,429

Comparison: 69 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Northampton, MA

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