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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Marlborough, MA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

84 new trucks listed by dealers in Marlborough, MA. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Marlborough.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 84 new trucks across the Marlborough, MA market.

New Truck Listings
84
Average Price
$64,973
Price Range
$33,842–$109,590

All New Trucks in Marlborough, MA

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Marlborough, MA

Fair PriceModerate · 34
$33,842Mileage not verified

Market: $32,805 – $39,658

Comparison: 34 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Marlborough, MA

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Marlborough, MA

OverpricedLimited · 11
$34,311Mileage not verified

Market: $32,247 – $33,153

Comparison: 11 similar vehicles

Priced ~3% above the typical market range for similar vehicles (based on current market benchmarks)

Marlborough, MA

2027 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick XL

Marlborough, MA

Fair PriceModerate · 21
$35,513Mileage not verified

Market: $30,598 – $37,914

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)

Marlborough, MA

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Marlborough, MA

Fair PriceRobust · 77
$39,0235 mi

Market: $36,006 – $44,335

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 105 days listed (based on current market benchmarks)

Marlborough, MA

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Marlborough, MA

Fair PriceRobust · 77
$39,2355 mi

Market: $36,006 – $44,335

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 165 days listed (based on current market benchmarks)

Marlborough, MA

2027 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick XLT

Marlborough, MA

Fair PriceRobust · 86
$39,321Mileage not verified

Market: $34,642 – $42,575

Comparison: 86 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Marlborough, MA

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Marlborough, MA

OverpricedModerate · 34
$39,658Mileage not verified

Market: $32,805 – $39,517

Comparison: 34 similar vehicles

Marlborough, MA

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Marlborough, MA

Fair PriceRobust · 144
$40,7925 mi

Market: $38,942 – $46,805

Comparison: 144 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 45 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier PRO-4X

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier PRO-4X

Marlborough, MA

Fair PriceRobust · 232
$41,0905 mi

Market: $37,954 – $55,479

Comparison: 232 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier PRO-4X

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier PRO-4X

Marlborough, MA

Fair PriceRobust · 232
$41,0905 mi

Market: $37,954 – $55,479

Comparison: 232 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier PRO-4X

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier PRO-4X

Marlborough, MA

Fair PriceRobust · 232
$41,0905 mi

Market: $37,954 – $55,479

Comparison: 232 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Marlborough, MA

Fair PriceRobust · 144
$41,2005 mi

Market: $38,942 – $46,805

Comparison: 144 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Marlborough, MA

Fair PriceRobust · 144
$41,2005 mi

Market: $38,942 – $46,805

Comparison: 144 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier SV

Marlborough, MA

Fair PriceRobust · 144
$41,2005 mi

Market: $38,942 – $46,805

Comparison: 144 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier PRO-4X

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier PRO-4X

Marlborough, MA

Fair PriceRobust · 232
$41,4985 mi

Market: $37,954 – $55,479

Comparison: 232 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Marlborough, MA

2027 Nissan Frontier PRO-4X

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier PRO-4X

Marlborough, MA

Fair PriceRobust · 232
$41,4985 mi

Market: $37,954 – $55,479

Comparison: 232 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)

Marlborough, MA

2026 Ford Maverick Lobo Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lobo Premium

Marlborough, MA

Unscored
$41,946Mileage not verified

Comparison: 5 similar vehicles

Marlborough, MA

2027 Ford Maverick Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Maverick Lariat

Marlborough, MA

UnscoredInsufficient · 4
$45,181Mileage not verified

Comparison: 4 similar vehicles

Marlborough, MA

2025 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Ford Ranger XLT

Marlborough, MA

Unscored
$45,93510 mi

Comparison: 5 similar vehicles

Marlborough, MA

2026 Ford F-250 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-250 Super Duty XL

Marlborough, MA

Fair PriceRobust · 194
$48,8803 mi

Market: $47,186 – $74,930

Comparison: 194 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 110 days listed (based on current market benchmarks)

Marlborough, MA

2026 Ford F-250 Super Duty XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-250 Super Duty XLT

Marlborough, MA

Unscored
$49,595Mileage not verified

Comparison: 6 similar vehicles

Marlborough, MA

2026 Ford F-250 Super Duty XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-250 Super Duty XLT

Marlborough, MA

Fair PriceRobust · 232
$51,5953 mi

Market: $47,485 – $138,189

Comparison: 232 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 102 days listed (based on current market benchmarks)

Marlborough, MA

2027 Ford F-250 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford F-250 Super Duty XL

Marlborough, MA

Fair PriceRobust · 211
$52,3453 mi

Market: $50,649 – $77,520

Comparison: 211 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Marlborough, MA

2026 Ford F-250 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-250 Super Duty XL

Marlborough, MA

Fair PriceRobust · 194
$53,1903 mi

Market: $47,186 – $74,930

Comparison: 194 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 244 days listed (based on current market benchmarks)

Marlborough, MA

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