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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Morehead, KY

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

411 new trucks listed by dealers in Morehead, KY. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Morehead.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 400 new trucks across the Morehead, KY market.

New Truck Listings
411
Average Price
$62,259
Price Range
$32,410–$137,954

All New Trucks in Morehead, KY

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Morehead, KY

Fair PriceRobust · 396
$32,41025 mi

Market: $28,352 – $43,284

Comparison: 396 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Great DealModerate · 21
$33,14125 mi

Market: $34,697 – $39,968

Comparison: 21 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 75 days listed (based on current market benchmarks)

Morehead, KY

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Morehead, KY

Unscored
$33,16910 mi

Comparison: 7 similar vehicles

Morehead, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Morehead, KY

Unscored
$33,66820 mi

Comparison: 5 similar vehicles

Morehead, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Morehead, KY

Unscored
$33,67720 mi

Comparison: 5 similar vehicles

Morehead, KY

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Morehead, KY

Fair PriceRobust · 397
$33,769Mileage not verified

Market: $28,352 – $43,284

Comparison: 397 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 21
$34,94125 mi

Market: $33,141 – $39,968

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 21
$35,25325 mi

Market: $33,141 – $39,968

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 22
$35,269Mileage not verified

Market: $33,141 – $39,968

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick Lobo Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lobo Standard

Morehead, KY

Fair PriceRobust · 110
$35,48815 mi

Market: $32,939 – $39,960

Comparison: 110 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 160 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 21
$35,54825 mi

Market: $33,141 – $39,968

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick Lobo Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lobo Standard

Morehead, KY

Fair PriceRobust · 110
$35,58025 mi

Market: $32,939 – $39,960

Comparison: 110 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 22
$36,22610 mi

Market: $33,141 – $39,968

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 189 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 22
$36,3279 mi

Market: $33,141 – $39,968

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 22
$36,35215 mi

Market: $33,141 – $39,968

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Morehead, KY

Fair PriceLimited · 10
$37,69715 mi

Market: $33,698 – $39,649

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 82 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Morehead, KY

Fair PriceLimited · 10
$37,69715 mi

Market: $33,698 – $39,649

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 97 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

Fair PriceModerate · 22
$37,80010 mi

Market: $33,141 – $39,968

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Morehead, KY

Fair PriceLimited · 10
$37,84715 mi

Market: $33,698 – $39,649

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Morehead, KY

Fair PriceLimited · 10
$38,18415 mi

Market: $33,698 – $39,649

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 123 days listed (based on current market benchmarks)

Morehead, KY

2025 Jeep Gladiator Sport S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Jeep Gladiator Sport S

Morehead, KY

UnscoredInsufficient · 4
$38,4974,389 mi

Comparison: 4 similar vehicles

Morehead, KY

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Morehead, KY

Fair PriceLimited · 10
$38,8056 mi

Market: $33,698 – $39,649

Comparison: 10 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 45 days listed (based on current market benchmarks)

Morehead, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Morehead, KY

OverpricedModerate · 21
$39,26925 mi

Market: $33,141 – $37,800

Comparison: 21 similar vehicles

Priced ~4% above the typical market range for similar vehicles (based on current market benchmarks)

Morehead, KY

2026 GMC Sierra 1500 Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Sierra 1500 Pro

Morehead, KY

Great DealModerate · 30
$39,45010 mi

Market: $42,719 – $46,669

Comparison: 30 similar vehicles

Competitively priced ~8% below the typical range compared to similar vehicles · 201 days listed (based on current market benchmarks)

Morehead, KY

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