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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Louisville, KY

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

1,399 new trucks listed by dealers in Louisville, KY. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Louisville.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 1,400 new trucks across the Louisville, KY market.

New Truck Listings
1,399
Average Price
$58,378
Price Range
$15,956–$119,739

All New Trucks in Louisville, KY

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Louisville, KY

Unscored
$15,956229 mi

Comparison: 102 similar vehicles

Louisville, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Louisville, KY

Unscored
$15,95651 mi

Comparison: 101 similar vehicles

Louisville, KY

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Louisville, KY

Fair PriceLimited · 16
$30,259Mileage not verified

Market: $30,549 – $37,739

Comparison: 16 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 28 days listed (based on current market benchmarks)

Louisville, KY

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Louisville, KY

Fair PriceModerate · 29
$30,3195 mi

Market: $30,323 – $39,000

Comparison: 29 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 48 days listed (based on current market benchmarks)

Louisville, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Louisville, KY

Fair PriceRobust · 82
$30,628Mileage not verified

Market: $15,956 – $40,889

Comparison: 82 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 88 days listed (based on current market benchmarks)

Louisville, KY

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Louisville, KY

Fair PriceModerate · 29
$30,6845 mi

Market: $30,319 – $39,000

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Louisville, KY

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Louisville, KY

Fair PriceModerate · 29
$30,6845 mi

Market: $30,319 – $39,000

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

Louisville, KY

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Louisville, KY

Fair PriceLimited · 16
$30,781102 mi

Market: $30,259 – $37,739

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 34 days listed (based on current market benchmarks)

Louisville, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Louisville, KY

Fair PriceRobust · 82
$30,974Mileage not verified

Market: $15,956 – $40,889

Comparison: 82 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 107 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceRobust · 58
$31,20211 mi

Market: $31,006 – $34,689

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceModerate · 37
$31,4868 mi

Market: $31,006 – $33,947

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 96 days listed (based on current market benchmarks)

Louisville, KY

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

Louisville, KY

Fair PriceRobust · 66
$31,624Mileage not verified

Market: $28,791 – $37,739

Comparison: 66 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Louisville, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Louisville, KY

Fair PriceRobust · 82
$31,6281 mi

Market: $15,956 – $40,889

Comparison: 82 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)

Louisville, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Louisville, KY

Fair PriceRobust · 102
$31,764Mileage not verified

Market: $15,956 – $40,889

Comparison: 102 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 33 days listed (based on current market benchmarks)

Louisville, KY

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Louisville, KY

Fair PriceRobust · 102
$31,764Mileage not verified

Market: $15,956 – $40,889

Comparison: 102 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceRobust · 58
$32,46812 mi

Market: $31,006 – $34,689

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceModerate · 37
$32,46810 mi

Market: $31,006 – $33,947

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceModerate · 37
$32,4689 mi

Market: $31,006 – $33,947

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceModerate · 37
$32,4689 mi

Market: $31,006 – $33,947

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceModerate · 37
$32,4689 mi

Market: $31,006 – $33,947

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 57 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceRobust · 58
$32,46810 mi

Market: $31,006 – $34,689

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 95 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceRobust · 58
$32,46814 mi

Market: $31,006 – $34,689

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceRobust · 58
$32,4779 mi

Market: $31,006 – $34,689

Comparison: 58 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 37 days listed (based on current market benchmarks)

Louisville, KY

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Louisville, KY

Fair PriceModerate · 37
$32,65512 mi

Market: $31,006 – $33,947

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 92 days listed (based on current market benchmarks)

Louisville, KY

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