New SUVs in Shell Rock, IA
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
30 new SUVs listed by dealers in Shell Rock, IA. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all SUVs in Shell Rock.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 30 new SUVs across the Shell Rock, IA market.
All New SUVs in Shell Rock, IA
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Shell Rock, IA
Market: $30,768 – $37,025
Comparison: 24 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 131 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Shell Rock, IA
Market: $28,582 – $38,935
Comparison: 130 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Big Bend
Shell Rock, IA
Market: $30,768 – $37,025
Comparison: 24 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport Outer Banks
Shell Rock, IA
Comparison: 3 similar vehicles
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Active
Shell Rock, IA
Market: $41,242 – $48,476
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Active
Shell Rock, IA
Market: $41,242 – $48,476
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Active
Shell Rock, IA
Market: $41,242 – $48,476
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 85 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Active
Shell Rock, IA
Market: $41,242 – $48,476
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Active
Shell Rock, IA
Market: $41,242 – $48,476
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer ST-LINE
Shell Rock, IA
Market: $41,848 – $55,872
Comparison: 271 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Active
Shell Rock, IA
Market: $41,242 – $47,994
Comparison: 20 similar vehicles
Priced ~1% above the typical market range for similar vehicles (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer ST-LINE
Shell Rock, IA
Market: $48,351 – $52,925
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer ST-LINE
Shell Rock, IA
Market: $48,351 – $52,925
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Tremor
Shell Rock, IA
Market: $48,319 – $63,979
Comparison: 41 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer Platinum
Shell Rock, IA
Market: $48,400 – $62,202
Comparison: 278 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 145 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer ST-LINE
Shell Rock, IA
Market: $44,905 – $62,250
Comparison: 84 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Platinum
Shell Rock, IA
Market: $54,240 – $63,150
Comparison: 93 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 92 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door Big Bend
Shell Rock, IA
Market: $42,103 – $51,170
Comparison: 10 similar vehicles
Priced ~9% above the typical market range for similar vehicles (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Platinum
Shell Rock, IA
Market: $54,240 – $63,150
Comparison: 93 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Platinum
Shell Rock, IA
Market: $55,816 – $60,786
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door Outer Banks
Shell Rock, IA
Market: $47,693 – $62,713
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer ST
Shell Rock, IA
Market: $59,049 – $62,674
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer ST
Shell Rock, IA
Market: $59,049 – $62,674
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)
Shell Rock, IA
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer Platinum
Shell Rock, IA
Market: $55,816 – $59,442
Comparison: 10 similar vehicles
Priced ~2% above the typical market range for similar vehicles (based on current market benchmarks)
Shell Rock, IA
Explore more markets
Other vehicle types in Shell Rock