Skip to main content
U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in New London, CT

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

131 new trucks listed by dealers in New London, CT. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in New London.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 100 new trucks across the New London, CT market.

New Truck Listings
131
Average Price
$54,479
Price Range
$32,327–$94,054

All New Trucks in New London, CT

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

New London, CT

Fair PriceModerate · 32
$32,32710 mi

Market: $32,398 – $36,200

Comparison: 32 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 182 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XL

New London, CT

Fair PriceModerate · 30
$34,068Mileage not verified

Market: $28,998 – $35,063

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)

New London, CT

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

New London, CT

Fair PriceModerate · 47
$34,48910 mi

Market: $33,169 – $35,188

Comparison: 47 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

New London, CT

Fair PriceRobust · 112
$34,708Mileage not verified

Market: $31,225 – $42,448

Comparison: 112 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

New London, CT

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

New London, CT

Fair PriceModerate · 47
$34,8859 mi

Market: $33,169 – $35,188

Comparison: 47 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 91 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

New London, CT

Fair PriceRobust · 112
$34,99363 mi

Market: $31,225 – $42,448

Comparison: 112 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 256 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

New London, CT

Fair PriceRobust · 112
$35,3937 mi

Market: $31,225 – $42,448

Comparison: 112 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 88 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

New London, CT

Fair PriceRobust · 112
$35,568Mileage not verified

Market: $31,225 – $42,448

Comparison: 112 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

New London, CT

Fair PriceRobust · 112
$35,568Mileage not verified

Market: $31,225 – $42,448

Comparison: 112 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

New London, CT

Fair PriceRobust · 112
$35,99331 mi

Market: $31,225 – $42,448

Comparison: 112 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 172 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick Lobo Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lobo Standard

New London, CT

Fair PriceModerate · 21
$36,7385 mi

Market: $35,389 – $40,734

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

New London, CT

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

New London, CT

Fair PriceModerate · 40
$37,7492 mi

Market: $33,206 – $41,603

Comparison: 40 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

New London, CT

Fair PriceRobust · 112
$38,69310 mi

Market: $31,225 – $42,448

Comparison: 112 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 258 days listed (based on current market benchmarks)

New London, CT

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

New London, CT

Fair PriceLimited · 16
$38,70711 mi

Market: $38,026 – $40,414

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 50 days listed (based on current market benchmarks)

New London, CT

2026 Toyota Tacoma SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR

New London, CT

Unscored
$38,762Mileage not verified

Comparison: 8 similar vehicles

New London, CT

2025 Ford Maverick Lobo Standard

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Ford Maverick Lobo Standard

New London, CT

UnscoredInsufficient · 4
$38,89325 mi

Comparison: 4 similar vehicles

New London, CT

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

New London, CT

Fair PriceRobust · 93
$39,613Mileage not verified

Market: $40,045 – $50,484

Comparison: 93 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 117 days listed (based on current market benchmarks)

New London, CT

2026 Toyota Tacoma SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR

New London, CT

Unscored
$40,138Mileage not verified

Comparison: 8 similar vehicles

New London, CT

2025 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Ford Ranger XL

New London, CT

UnscoredInsufficient · 4
$40,728Mileage not verified

Comparison: 4 similar vehicles

New London, CT

2026 Ford Maverick Lobo Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lobo Premium

New London, CT

UnscoredInsufficient · 3
$41,38611 mi

Comparison: 3 similar vehicles

New London, CT

2026 Ford Maverick Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lariat

New London, CT

Fair PriceModerate · 31
$41,66411 mi

Market: $39,623 – $45,161

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 88 days listed (based on current market benchmarks)

New London, CT

2026 Toyota Tacoma SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR

New London, CT

Unscored
$41,678Mileage not verified

Comparison: 8 similar vehicles

New London, CT

2026 Chevrolet Colorado Trail Boss

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Trail Boss

New London, CT

Fair PriceModerate · 25
$41,8893 mi

Market: $41,210 – $54,539

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 53 days listed (based on current market benchmarks)

New London, CT

2026 Ford Maverick Tremor

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Tremor

New London, CT

Fair PriceModerate · 23
$41,99336 mi

Market: $38,450 – $44,706

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 88 days listed (based on current market benchmarks)

New London, CT

Explore more markets