New Trucks in Sterling, CO
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
82 new trucks listed by dealers in Sterling, CO. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Sterling.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 82 new trucks across the Sterling, CO market.
All New Trucks in Sterling, CO
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XL
Sterling, CO
Market: $30,129 – $35,003
Comparison: 83 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 47 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Sterling, CO
Market: $34,869 – $49,990
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 284 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Sterling, CO
Market: $34,869 – $49,990
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 284 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado LT
Sterling, CO
Market: $36,094 – $47,430
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 229 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Express
Sterling, CO
Comparison: 8 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Express
Sterling, CO
Comparison: 8 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Warlock
Sterling, CO
Comparison: 5 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Trail Boss
Sterling, CO
Market: $37,391 – $63,964
Comparison: 151 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 224 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Z71
Sterling, CO
Market: $39,698 – $51,600
Comparison: 88 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 146 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Gladiator Sport S
Sterling, CO
Comparison: 4 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XL
Sterling, CO
Comparison: 8 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XL
Sterling, CO
Comparison: 8 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Canyon AT4
Sterling, CO
Market: $45,820 – $59,369
Comparison: 55 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 277 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Silverado 1500 Custom
Sterling, CO
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Colorado Z71
Sterling, CO
Market: $46,215 – $53,865
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 STX
Sterling, CO
Comparison: 7 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 1500 Pickup Warlock
Sterling, CO
Comparison: 4 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 RAM 2500 Pickup Tradesman
Sterling, CO
Market: $55,876 – $76,980
Comparison: 133 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 65 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Sterling, CO
Market: $46,464 – $72,881
Comparison: 34 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 195 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XLT
Sterling, CO
Market: $54,074 – $74,799
Comparison: 30 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 44 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Warlock
Sterling, CO
Comparison: 8 similar vehicles
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-250 Super Duty XL
Sterling, CO
Market: $42,839 – $84,869
Comparison: 136 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 132 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 1500 Pickup Big Horn/Lone Star
Sterling, CO
Market: $46,464 – $72,881
Comparison: 37 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 298 days listed (based on current market benchmarks)
Sterling, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD Custom
Sterling, CO
Market: $52,859 – $72,469
Comparison: 100 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)
Sterling, CO
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