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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Rifle, CO

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

186 new trucks listed by dealers in Rifle, CO. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Rifle.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 200 new trucks across the Rifle, CO market.

New Truck Listings
186
Average Price
$77,107
Price Range
$37,954–$163,900

All New Trucks in Rifle, CO

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Rifle, CO

Unscored
$37,954Mileage not verified

Comparison: 6 similar vehicles

Rifle, CO

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Rifle, CO

Unscored
$38,458Mileage not verified

Comparison: 5 similar vehicles

Rifle, CO

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Rifle, CO

Unscored
$38,50110 mi

Comparison: 5 similar vehicles

Rifle, CO

2026 Ford Maverick Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick Lariat

Rifle, CO

Unscored
$40,446Mileage not verified

Comparison: 5 similar vehicles

Rifle, CO

2026 Ford Ranger XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XLT

Rifle, CO

Fair PriceRobust · 396
$44,72313 mi

Market: $35,505 – $54,174

Comparison: 396 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 110 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$46,386320 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$46,6789 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 117 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$46,6787 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 116 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$46,86210 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 109 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$46,8867 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$47,07023 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 89 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$47,07010 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$47,14324 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 115 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$47,31910 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 118 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$47,43025 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 77 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$47,57025 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 88 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford F-150 STX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 STX

Rifle, CO

Fair PriceModerate · 25
$47,87020 mi

Market: $44,585 – $53,755

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 125 days listed (based on current market benchmarks)

Rifle, CO

2026 Ford Ranger Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger Lariat

Rifle, CO

Unscored
$48,3917 mi

Comparison: 8 similar vehicles

Rifle, CO

2026 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XL

Rifle, CO

Unscored
$50,9101 mi

Comparison: 8 similar vehicles

Rifle, CO

2026 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XL

Rifle, CO

Unscored
$51,166Mileage not verified

Comparison: 7 similar vehicles

Rifle, CO

2026 Ford Ranger Lariat

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger Lariat

Rifle, CO

Unscored
$51,1979 mi

Comparison: 8 similar vehicles

Rifle, CO

2026 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XL

Rifle, CO

Unscored
$51,6358 mi

Comparison: 8 similar vehicles

Rifle, CO

2026 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XL

Rifle, CO

Unscored
$52,752Mileage not verified

Comparison: 8 similar vehicles

Rifle, CO

2026 Ford F-150 XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150 XL

Rifle, CO

Unscored
$52,898Mileage not verified

Comparison: 8 similar vehicles

Rifle, CO

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