New Trucks in Lamar, CO
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
19 new trucks listed by dealers in Lamar, CO. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Lamar.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 19 new trucks across the Lamar, CO market.
All New Trucks in Lamar, CO
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Ranger XLT
Lamar, CO
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XLT
Lamar, CO
Market: $35,505 – $54,174
Comparison: 401 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 256 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger Lariat
Lamar, CO
Market: $44,450 – $66,409
Comparison: 202 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 66 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford Ranger Raptor
Lamar, CO
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XLT
Lamar, CO
Market: $45,205 – $95,569
Comparison: 868 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 XLT
Lamar, CO
Market: $45,205 – $95,569
Comparison: 868 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 66 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-250 Super Duty XLT
Lamar, CO
Market: $48,609 – $93,890
Comparison: 126 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 116 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150 Lariat
Lamar, CO
Market: $54,970 – $134,495
Comparison: 735 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty XLT
Lamar, CO
Market: $54,033 – $89,984
Comparison: 161 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-350 Super Duty XL
Lamar, CO
Market: $49,598 – $80,579
Comparison: 71 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty XL
Lamar, CO
Market: $52,000 – $102,435
Comparison: 172 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-550 Super Duty Chassis Cab XL
Lamar, CO
Comparison: 3 similar vehicles
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-550 Super Duty Chassis Cab XL
Lamar, CO
Comparison: 3 similar vehicles
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-550 Super Duty Chassis Cab XL
Lamar, CO
Comparison: 3 similar vehicles
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-550 Super Duty Chassis Cab XL
Lamar, CO
Market: $70,301 – $109,995
Comparison: 98 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 209 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-550 Super Duty Chassis Cab XL
Lamar, CO
Comparison: 3 similar vehicles
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty XLT
Lamar, CO
Market: $54,033 – $89,984
Comparison: 161 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 53 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty Lariat
Lamar, CO
Market: $69,657 – $115,986
Comparison: 259 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 66 days listed (based on current market benchmarks)
Lamar, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-350 Super Duty Lariat
Lamar, CO
Market: $69,657 – $115,986
Comparison: 259 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)
Lamar, CO
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