New Trucks in La Junta, CO
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
19 new trucks listed by dealers in La Junta, CO. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in La Junta.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 19 new trucks across the La Junta, CO market.
All New Trucks in La Junta, CO
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Colorado Work Truck
La Junta, CO
Comparison: 5 similar vehicles
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Pro
La Junta, CO
Market: $40,029 – $58,205
Comparison: 120 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 244 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Colorado Trail Boss
La Junta, CO
Market: $38,245 – $52,534
Comparison: 68 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Canyon AT4
La Junta, CO
Market: $45,820 – $59,369
Comparison: 52 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 160 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Canyon AT4
La Junta, CO
Market: $48,566 – $61,170
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 SLT
La Junta, CO
Market: $52,384 – $71,885
Comparison: 185 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Elevation
La Junta, CO
Market: $43,944 – $91,065
Comparison: 605 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 56 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Elevation
La Junta, CO
Market: $43,944 – $91,065
Comparison: 605 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 93 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD Pro
La Junta, CO
Market: $50,369 – $87,788
Comparison: 158 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Elevation
La Junta, CO
Market: $43,944 – $91,065
Comparison: 605 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD Custom
La Junta, CO
Market: $52,859 – $72,469
Comparison: 96 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 1500 RST
La Junta, CO
Market: $44,851 – $101,697
Comparison: 537 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD Pro
La Junta, CO
Market: $50,369 – $87,788
Comparison: 158 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Denali
La Junta, CO
Market: $60,585 – $82,207
Comparison: 212 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 90 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500 Denali
La Junta, CO
Market: $60,585 – $82,207
Comparison: 212 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 3500HD LT
La Junta, CO
Market: $63,760 – $82,855
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 31 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD Work Truck
La Junta, CO
Market: $51,645 – $71,786
Comparison: 132 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 237 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 3500 Chassis Cab Work Truck
La Junta, CO
Market: $54,732 – $77,372
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 382 days listed (based on current market benchmarks)
La Junta, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Silverado 2500HD LTZ
La Junta, CO
Market: $72,925 – $108,941
Comparison: 130 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 96 days listed (based on current market benchmarks)
La Junta, CO
Explore more markets
Other vehicle types in La Junta
Wider rollup