2020 Lamborghini Urus Base
View this vehicle at gravity auto group →Vehicle Details
Base
Chamblee, GA 30341
Is this 2020 Lamborghini Urus Base a good deal?
OAV verdict: Fair Price
Why: Listed at $169,300, comparable market range $152,900–$279,999, based on 13 comparable listings.
Market context (not a verdict input): Listed 50 days.
Market price position
$169,300 · within market range
- Comparable range
- $152,900 – $279,999
- vs. market
- $16,400 above low · $110,699 below high
- Comparable vehicles
- 13
Market Retail Price (MRP™)
$216,450This vehicle $169,300 · $47,150 (22%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$180,026This vehicle $169,300 · $10,726 (6%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–73 days.
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
Gravity Auto Group
Chamblee, GA
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OAV will route your inquiry to Gravity Auto Group for current availability of this 2020 Lamborghini Urus Base and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2020 Lamborghini Urus
Listing updated: Sep 25, 2026Listed by a franchise dealer in Chamblee, GA · On lot for 50 days · VIN verifiable at NHTSA
This used 2020 Lamborghini Urus Base is listed at $169,300 by gravity auto group in Chamblee, GA 30341. It has 41,991 miles on the odometer (dealer-reported, not independently verified by OAV). It features a 4WD drivetrain with a 4.0L V8 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 13 comparable listings matched to this vehicle, the estimated market range is $152,900 to $279,999. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 50 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 25, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Chamblee, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2020 Lamborghini Urus against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Chamblee, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN ZPBUA1ZLXLLA08474 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2020 Lamborghini Urus Market in GA
GA Market Listings
25
Average Price
$182,049
Price Range
$154,538–$216,238
Avg Days on Lot
71
Based on all 25 2018-2022 Lamborghini Urus listings in the GA market, the average asking price is $182,049. This listing at $169,300 is $12,749 below the broader GA average (7% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $154,538 to $216,238. Similar vehicles spend an average of 71 days on dealer lots in this market.
Similar Lamborghini Urus Listings in GA
8 similar listings shown (closest matches by model year and mileage) (subject trim: Base — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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Atlanta, GA
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