2026 BMW i4 40
Vehicle Details
40
Dealer-reported mileage — not independently verified by OAV.
Medford, OR 97501
Is this 2026 BMW i4 40 a good deal?
OAV verdict: Fair Price
Why: Listed at $68,574, comparable market range $61,050–$77,275, based on 82 comparable listings. Days on lot: 22 days (market average 85 days).
Manufacturer MSRPReference
$67,575This vehicle $68,574 · $999 (1%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$68,574 · within market range
- Comparable range
- $61,050 – $77,275
- vs. market
- $7,524 above low · $8,701 below high
- Comparable vehicles
- 82
Market Retail Price (MRP™)
$69,163This vehicle $68,574 · $589 (1%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$66,933This vehicle $68,574 · $1,641 (2%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-17) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 20–123 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Lithia Auto Stores
Medford, OR
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 BMW i4 40 and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 BMW i4
Listing updated: Aug 17, 2026Listed by a franchise dealer in Medford, OR · On lot for 22 days · VIN verifiable at NHTSA
This new 2026 BMW i4 40 is listed at $68,574 by lithia auto stores in Medford, OR 97501. It has 4 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Green. It features a 4WD drivetrain and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 82 comparable listings matched to this vehicle, the estimated market range is $61,050 to $77,275. The local market range in OR is $61,050 to $77,275. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 22 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Medford, OR electric market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 BMW i4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBY43HD08TFW37963 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 BMW i4 Market in OR
OR Market Listings
78
Average Price
$66,763
Price Range
$36,700–$83,499
Avg Days on Lot
85
Based on all 78 2024-2028 BMW i4 listings in the OR market, the average asking price is $66,763. This listing at $68,574 is $1,811 above the broader OR average (3% above the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $36,700 to $83,499. Similar vehicles spend an average of 85 days on dealer lots in this market.
Similar BMW i4 Listings in OR
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: 40 — compare trims below)
2024 BMW i4
40
Wood Village, OR
2025 BMW i4
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Portland, OR
2025 BMW i4
40
Milwaukie, OR
2025 BMW i4
40
Milwaukie, OR
2025 BMW i4
40
Medford, OR
2025 BMW i4
40
Oak Grove, OR
2025 BMW i4
40
Medford, OR
2025 BMW i4
40
Medford, OR