Is the $72,140 price on this 2026 BMW i4 a good deal?

OAV rates this as Fair Price because the asking price of $72,140 is within the typical market range for this vehicle.

What is the average price for a 2026 BMW i4 in OR?

Based on 229 comparable listings in OR, the average asking price for a 2024-2028 BMW i4 is $66,696, with prices ranging from $35,080 to $89,000.

How long does a 2026 BMW i4 typically stay on dealer lots?

Comparable BMW i4 listings in OR spend an average of 84 days on dealer lots.

Where is this 2026 BMW i4 located?

This vehicle is listed in Medford, OR 97501. VIN: WBY43HD00TFW90088. Mileage: 4 miles.

What is the fair market price range for this 2026 BMW i4?

OAV's Price-to-Market analysis estimates the fair market range is $61,050 to $77,275, based on 118 comparable vehicles.

No Photo Available

Vehicle Details

VINWBY43HD00TFW90088

Trim40

Exterior ColorGray

Drivetrain4WD

TransmissionAutomatic

Fuel TypeElectric

Inventory Typenew

MSRP$71,890

Days on Lot55

2026 BMW i4

Fair Price

$72,140Mileage not verified

Medford, OR 97501

Is this 2026 BMW i4 40 a good deal?

OAV verdict: Fair Price

Why: Listed at $72,140, comparable market range $61,050–$77,275, based on 118 comparable listings. Days on lot: 55 days (market average 84 days).

Market price position

$72,140 · within market range

$61,050comparable$77,275

Regional range: $61,050 – $77,275
vs. market: $11,090 above low · $5,135 below high
Comparable vehicles: 118

Market Retail Price (MRP™)

$69,163

This vehicle $72,140 · $2,977 (4%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$66,782

This vehicle $72,140 · $5,358 (8%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–107 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$61,050 – $77,275

Regional Range$61,050 – $80,969

Lithia Auto Stores

Medford, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lithia auto stores →

Request availability and out-the-door price

OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 BMW i4 40 and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 BMW i4

Listing updated: Jul 17, 2026

Listed by a franchise dealer in Medford, OR · On lot for 55 days · VIN verifiable at NHTSA

This new 2026 BMW i4 40 is listed at $72,140 by lithia auto stores in Medford, OR 97501. It has 4 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 118 similar vehicles in the Medford market, the estimated market range is $61,050 to $77,275. The local market range in OR is $61,050 to $77,275.

This vehicle has been on the lot for 55 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR electric market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 BMW i4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBY43HD00TFW90088 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 BMW i4 Market in OR

Comparable Vehicles

229

Average Price

$66,696

Price Range

$35,080–$89,000

Avg Days on Lot

Based on 229 comparable 2024-2028 BMW i4 listings in OR, the average asking price is $66,696. This listing at $72,140 is $5,444 above average (8% above market). Comparable prices in OR range from $35,080 to $89,000. Similar vehicles spend an average of 84 days on dealer lots in this market.