2023 BMW 7 Series 740i
Vehicle Details
740i
Chamblee, GA 30341
Is this 2023 BMW 7 Series 740i a good deal?
OAV verdict: Fair Price
Why: Listed at $57,996, comparable market range $52,500–$67,468, based on 118 comparable listings. Days on lot: 7 days (market average 77 days).
Market price position
$57,996 · within market range
- Comparable range
- $52,500 – $67,468
- vs. market
- $5,496 above low · $9,472 below high
- Comparable vehicles
- 118
Market Retail Price (MRP™)
$59,984This vehicle $57,996 · $1,988 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$57,768This vehicle $57,996 · $228 (0%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-11) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 16–62 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Gravity Auto Group
Chamblee, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Gravity Auto Group for current availability of this 2023 BMW 7 Series 740i and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 BMW 7 Series
Listing updated: Aug 11, 2026Listed by a franchise dealer in Chamblee, GA · On lot for 7 days · VIN verifiable at NHTSA
This used 2023 BMW 7 Series 740i is listed at $57,996 by gravity auto group in Chamblee, GA 30341. It has 45,899 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a RWD drivetrain with a 3.0L I6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 118 comparable listings matched to this vehicle, the estimated market range is $52,500 to $67,468. The local market range in GA is $57,800 to $59,949. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 7 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Chamblee, GA sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 BMW 7 Series against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Chamblee, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23EH09PCM56618 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 BMW 7 Series Market in GA
GA Market Listings
98
Average Price
$60,679
Price Range
$29,990–$113,975
Avg Days on Lot
77
Based on all 98 2021-2025 BMW 7 Series listings in the GA market, the average asking price is $60,679. This listing at $57,996 is $2,683 below the broader GA average (4% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $29,990 to $113,975. Similar vehicles spend an average of 77 days on dealer lots in this market.
Similar BMW 7 Series Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: 740i — compare trims below)
2022 BMW 7 Series
740i
Marietta, GA
2021 BMW 7 Series
740i
Marietta, GA
2022 BMW 7 Series
740i
Savannah, GA
2022 BMW 7 Series
740i
Sandy Springs, GA
2022 BMW 7 Series
740i
Winder, GA
2021 BMW 7 Series
740i
Sandy Springs, GA
2021 BMW 7 Series
740i
Augusta, GA
2022 BMW 7 Series
740i
Marietta, GA