2026 BMW 7 Series 740i
View this vehicle at group 1 automotive →Vehicle Details
740i
Dealer-reported mileage — not independently verified by OAV.
Houston, TX 77024
Is this 2026 BMW 7 Series 740i a good deal?
OAV verdict: Fair Price
Why: Listed at $109,065, comparable market range $99,999–$124,990, based on 24 comparable listings. Listed 137 days · about typical for comparable local listings (typical ~90–180 days).
Manufacturer MSRPReference
$108,840This vehicle $109,065 · $225 (0%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$109,065 · within market range
- Comparable range
- $99,999 – $124,990
- vs. market
- $9,066 above low · $15,925 below high
- Comparable vehicles
- 24
Market Retail Price (MRP™)
$112,495This vehicle $109,065 · $3,430 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$110,624This vehicle $109,065 · $1,559 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-31) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–79 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Group 1 Automotive
Houston, TX
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Group 1 Automotive for current availability of this 2026 BMW 7 Series 740i and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 BMW 7 Series
Listing updated: Aug 31, 2026Listed by a franchise dealer in Houston, TX · On lot for 137 days · VIN verifiable at NHTSA
This new 2026 BMW 7 Series 740i is listed at $109,065 by group 1 automotive in Houston, TX 77024. It has 9 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a RWD drivetrain with a 3.0L I6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 24 comparable listings matched to this vehicle, the estimated market range is $99,999 to $124,990. The comparable range in TX is $99,999 to $124,990. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 137 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Houston, TX sedans market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 BMW 7 Series against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23EH08TCX80489 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 BMW 7 Series Market in TX
TX Market Listings
347
Average Price
$114,188
Price Range
$75,946–$137,207
Avg Days on Lot
122
Based on all 347 2024-2028 BMW 7 Series listings in the TX market, the average asking price is $114,188. This listing at $109,065 is $5,123 below the broader TX average (4% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $75,946 to $137,207. Similar vehicles spend an average of 122 days on dealer lots in this market.
Similar BMW 7 Series Listings in TX
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: 740i — compare trims below)
2024 BMW 7 Series
740i
Plano, TX
2024 BMW 7 Series
740i
Plano, TX
2025 BMW 7 Series
740i
Plano, TX
2024 BMW 7 Series
740i
San Angelo, TX
2025 BMW 7 Series
740i
San Antonio, TX
2025 BMW 7 Series
740i
Carthage, TX
2025 BMW 7 Series
740i
Plano, TX
2025 BMW 7 Series
740i
Houston, TX