Is the $103,394 price on this 2026 BMW 7 Series a good deal?

OAV rates this as Fair Price because the asking price of $103,394 is within the typical market range for this vehicle.

What is the average price for a 2026 BMW 7 Series in AR?

Based on 16 comparable listings in AR, the average asking price for a 2024-2028 BMW 7 Series is $110,724, with prices ranging from $69,556 to $141,244.

How long does a 2026 BMW 7 Series typically stay on dealer lots?

Comparable BMW 7 Series listings in AR spend an average of 121 days on dealer lots.

Where is this 2026 BMW 7 Series located?

This vehicle is listed in Little Rock, AR 72201. VIN: WBA23EH06TCW48024. Mileage: 19 miles.

No Photo Available

Vehicle Details

VINWBA23EH06TCW48024

Trim740i

Exterior ColorGray

DrivetrainRWD

Engine3.0L I6

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$103,265

Days on Lot247

2026 BMW 7 Series

740i

Unscored

$103,394Mileage not verified

Little Rock, AR 72201

Is this 2026 BMW 7 Series 740i a good deal?

OAV verdict: Unscored

Why: Listed at $103,394, comparable market range $103,394–$103,394. Days on lot: 247 days (market average 121 days).

Manufacturer MSRPPrimary

$103,265

This vehicle $103,394 · $129 (0%) above MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$103,394 · only listing at this price

$103,394 — single data point

Regional range: $103,394 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$103,394

This vehicle $103,394 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$110,325

This vehicle $103,394 · $6,931 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–81 days.

Verify before inquiring

This listing has been on market about 3.0x longer than typical for similar vehicles (cohort sells in 13–81 days; this one is at 247). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$110,619 – $110,619

Regional Range$110,619 – $110,748

Mclarty Automotive Group

Little Rock, AR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from mclarty automotive group →

Request availability and out-the-door price

OAV will route your inquiry to Mclarty Automotive Group for current availability of this 2026 BMW 7 Series 740i and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 BMW 7 Series

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Little Rock, AR · On lot for 247 days · VIN verifiable at NHTSA

This new 2026 BMW 7 Series 740i is listed at $103,394 by mclarty automotive group in Little Rock, AR 72201. It has 19 miles on the odometer. The exterior color is Gray. It features a RWD drivetrain with a 3.0L I6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Little Rock market, the estimated market range is $103,394 to $103,394. The local market range in AR is $110,619 to $110,619.

This vehicle has been on the lot for 247 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Little Rock, AR sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 BMW 7 Series against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Little Rock, AR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23EH06TCW48024 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 BMW 7 Series Market in AR

Comparable Vehicles

Average Price

$110,724

Price Range

$69,556–$141,244

Avg Days on Lot

121

Based on 16 comparable 2024-2028 BMW 7 Series listings in AR, the average asking price is $110,724. This listing at $103,394 is $7,330 below average (7% below market). Comparable prices in AR range from $69,556 to $141,244. Similar vehicles spend an average of 121 days on dealer lots in this market.