2026 BMW 7 Series 740i

Listed by a franchise dealer in Roswell, GA · On lot for 123 days · VIN verifiable at NHTSA

This used 2026 BMW 7 Series 740i is listed at $101,994 by united bmw in Roswell, GA 30076. It has 1,005 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a RWD drivetrain with a 3.0L I6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 43 comparable listings matched to this vehicle, the estimated market range is $73,750 to $102,994. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 123 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Roswell, GA sedans market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

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How this deal is rated

OAV compares this 2026 BMW 7 Series against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Roswell, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23EH04TCX44606 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2026 BMW 7 Series Market in GA

Based on all 117 2024-2028 BMW 7 Series listings in the GA market, the average asking price is $112,794. This listing at $101,994 is $10,800 below the broader GA average (10% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $74,248 to $131,649. Similar vehicles spend an average of 95 days on dealer lots in this market.

Similar BMW 7 Series Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: 740i — compare trims below)