2026 BMW 7 Series 740i
Vehicle Details
740i
Brea, CA 92821
Is this 2026 BMW 7 Series 740i a good deal?
OAV verdict: Fair Price
Why: Listed at $94,995, comparable market range $76,893–$104,535, based on 35 comparable listings. Days on lot: 16 days (market average 70 days).
Market price position
$94,995 · within market range
- Comparable range
- $76,893 – $104,535
- vs. market
- $18,102 above low · $9,540 below high
- Comparable vehicles
- 35
Market Retail Price (MRP™)
$90,714This vehicle $94,995 · $4,281 (5%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$96,239This vehicle $94,995 · $1,244 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-17) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 14–81 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
California Car Company
Brea, CA
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 BMW 7 Series
Listing updated: Aug 17, 2026Listed by an independent dealer in Brea, CA · On lot for 16 days · VIN verifiable at NHTSA
This used 2026 BMW 7 Series 740i is listed at $94,995 by california car company in Brea, CA 92821. It has 8,359 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a RWD drivetrain with a 3.0L I6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 35 comparable listings matched to this vehicle, the estimated market range is $76,893 to $104,535. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 16 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Brea, CA sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 BMW 7 Series against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Brea, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23EH03TCW09178 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 BMW 7 Series Market in CA
CA Market Listings
614
Average Price
$113,337
Price Range
$48,950–$165,004
Avg Days on Lot
70
Based on all 614 2024-2028 BMW 7 Series listings in the CA market, the average asking price is $113,337. This listing at $94,995 is $18,342 below the broader CA average (16% below the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $48,950 to $165,004. Similar vehicles spend an average of 70 days on dealer lots in this market.
Similar BMW 7 Series Listings in CA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: 740i — compare trims below)
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