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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 BMW 4 Series 430i

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Vehicle Details

VINWBA23AT06PCM66653
Trim430i
Exterior ColorRed
DrivetrainRWD
Engine2.0L I4
TransmissionAutomatic
Fuel TypePremium Unleaded
Inventory Typeused
Days on Lot39

430i

Fair Price
$43,48919,523 mi

Holiday, FL 34691

Is this 2023 BMW 4 Series 430i a good deal?

OAV verdict: Fair Price

Why: Listed at $43,489, comparable market range $30,583–$45,563, based on 31 comparable listings. Days on lot: 39 days (market average 57 days).

Market price position

$43,489 · within market range

Comparable range
$30,583 – $45,563
vs. market
$12,906 above low · $2,074 below high
Comparable vehicles
31

Market Retail Price (MRP™)

$38,073

This vehicle $43,489 · $5,416 (14%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,394

This vehicle $43,489 · $3,095 (8%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1555 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$30,583 – $45,563

Sun Toyota

Holiday, FL

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 BMW 4 Series

Listing updated: Aug 2, 2026

Listed by a franchise dealer in Holiday, FL · On lot for 39 days · VIN verifiable at NHTSA

This used 2023 BMW 4 Series 430i is listed at $43,489 by sun toyota in Holiday, FL 34691. It has 19,523 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a RWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 31 comparable listings matched to this vehicle, the estimated market range is $30,583 to $45,563. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 39 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Holiday, FL convertibles market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 BMW 4 Series against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Holiday, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23AT06PCM66653 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 BMW 4 Series Market in FL

FL Market Listings

290

Average Price

$40,548

Price Range

$19,999–$72,912

Avg Days on Lot

57

Based on all 290 2021-2025 BMW 4 Series listings in the FL market, the average asking price is $40,548. This listing at $43,489 is $2,941 above the broader FL average (7% above the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $19,999 to $72,912. Similar vehicles spend an average of 57 days on dealer lots in this market.

Similar BMW 4 Series Listings in FL

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: 430i — compare trims below)