Is the $43,995 price on this 2023 BMW iX a good deal?

OAV rates this as Fair Price because the asking price of $43,995 is within the typical market range for this vehicle.

How long does a 2023 BMW iX typically stay on dealer lots?

Comparable BMW iX listings in GA spend an average of 34 days on dealer lots.

Where is this 2023 BMW iX located?

This vehicle is listed in Roswell, GA 30076. VIN: WB523CF04PCM73865. Mileage: 40,393 miles.

What is the fair market price range for this 2023 BMW iX?

OAV's Price-to-Market analysis estimates the fair market range is $32,300 to $69,736, based on 169 comparable listings matched to this vehicle.

2023 BMW iX Base for Sale in Roswell, GA

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Vehicle Details

VINWB523CF04PCM73865

TrimBase

Exterior ColorWhite

Drivetrain4WD

TransmissionAutomatic

Fuel TypeElectric

Inventory Typeused

Days on Lot7

Base

Fair Price

$43,99540,393 mi

Roswell, GA 30076

Is this 2023 BMW iX Base a good deal?

OAV verdict: Fair Price

Why: Listed at $43,995, comparable market range $32,300–$69,736, based on 169 comparable listings. Days on lot: 7 days (market average 34 days).

Market price position

$43,995 · within market range

Comparable range: $32,300 – $69,736
vs. market: $11,695 above low · $25,741 below high
Comparable vehicles: 169

Market Retail Price (MRP™)

$51,018

This vehicle $43,995 · $7,023 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$46,446

This vehicle $43,995 · $2,451 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-11) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–52 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$32,300 – $69,736

United Bmw

Roswell, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to United Bmw for current availability of this 2023 BMW iX Base and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 BMW iX

Listing updated: Aug 11, 2026

Listed by a franchise dealer in Roswell, GA · On lot for 7 days · VIN verifiable at NHTSA

This used 2023 BMW iX Base is listed at $43,995 by united bmw in Roswell, GA 30076. It has 40,393 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 169 comparable listings matched to this vehicle, the estimated market range is $32,300 to $69,736. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 7 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Roswell, GA electric market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 BMW iX against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Roswell, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WB523CF04PCM73865 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 BMW iX Market in GA

GA Market Listings

Average Price

$49,947

Price Range

$32,300–$98,700

Avg Days on Lot

Based on all 57 2021-2025 BMW iX listings in the GA market, the average asking price is $49,947. This listing at $43,995 is $5,952 below the broader GA average (12% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $32,300 to $98,700. Similar vehicles spend an average of 34 days on dealer lots in this market.